Jessica Miller-Merrell | , , , , , , , ,| By
It’s no secret that I am a believer in mobile technologies. As a Millennial/Gen X Cusper and also one of the co-founders of Texting4Jobs (the only text message based job notification platform in the U.S.), I have a vested interest in the use of mobile technologies and also recruiting. So it was a natural fit for me to attend Steven Rothberg, the Founder of CollegeRecruiter.com’s session on mobile recruitment.
Millenials, Technology, & Talent Warehousing
Some interesting findings about mobile recruitment and technology that you may be surprised about:
- 94% college students text at least once a day.
- 99.7% of students have cell phones.
- Job seekers spend 9 min. on a corporate phone app vs. 2 min. on a corporate career site and visit app site 20 times per week.
- 85% of college students have smart phones but only 9% are iPhone users.
In fact, Rothberg mentions that texting is not only the preferred but expected method of communication compared to phone and email. Because of this, companies who are recruiting candidates and colleges will need to re-evaluate their methods and priorities in which to reach and engage this new and eager workforce.
And while the average millennial only makes three phone calls a day, 81% share photos, 60% play games, and 44% view the internet from their smart phone.