Periscope vs Meerkat: How Video Streaming Changes Recruiting

Scroll down to read more!

Periscope vs Meerkat: How Video Streaming Changes Recruiting

Scroll down to read more!

Table of Contents

Learn more about candidate experience 2.0. Join our webinar on 4/30 at 1 PM EST discussing the future of candidate engagement in tight job seeker economy. Click here to register. 

The mobile experience is changing every aspect of our life. With the capability of a little gadget with a 5 inch screen, tablets and smartphones enable us to access information, communicate with friends, and conduct business. Two suitors who are bringing video streaming to the people are mobile’s newest love interests. Meet Periscope, the newest app from Twitter, and Meerkat, its rival. These two video streaming services are competing for our attention and staking a bet that users of social media will share and now stream every second of their lives.

Periscope vs Meerkat Are Where It’s App

Meerkat and Periscope are nothing more than apps that live broadcasts video directly from your mobile device. Both rely on users to grow their followings, advertise their broadcasts, and use video to communicate intriguing elements of their life in real time. There aren’t many differences between the two. Both enable for customers to watch video either live or after the fact, and can be automatically posted to a YouTube channel rather effortlessly with a few minor adjustments. I recommend Katch as it allows Meerkat users to upload your video directly to YouTube with a simple hash tag.

Video streaming isn’t new. Lifecasting isn’t new either. In 2007, web celebrity iJustine captured millions of video viewers attention and the media by wearing a webcam and live streaming her entire life. I’ve had the pleasure of meeting iJustine and have taken an interest in the increase of entrepreneurs also like myself who make their living blogging, consulting, YouTubing and sharing all online. You might not know but I had the first internet livestreamed television show for jobs seekers from 2009-2011. It was called Job Search Secrets.

Wondering about the power of video? Just take 5 minutes to scroll through your Facebook feed and count the number of videos that are present. We’re netflixing, live broadcasting and blogging all using video. It’s estimated that 74% of all web traffic will be video related by 2017.

When Meerkat launched during SXSW, the social media and technology community took interest eager to put to use those selfie sticks and video share in real time. Meerkat quickly gained momentum and is listed among the most popular 160 apps. Twitter launched it’s Periscope several weeks later after acquiring the company for just under $100 million in January 2015. The media response as it relates to these video live broadcasting apps has been huge. And still people are questioning if there’s something to this video thing.

Candidate Experience 2.0: Candidate Empowerment

Recruiting in its history is a transactional process. Candidates are put through the paces engaging suitors with which they want to work for: application, selection and offer. Technology like video streaming doesn’t revolutionize recruiting. It does, however, help move along the candidate experience movement. Candidates are in control of their destiny, and they are expecting engaging, courting and a relationship with the employment suitors they are seeking. I call this Candidate Experience 2.0 or Candidate Empowerment where job seekers don’t simply want an automated email from the ATS. They are demanding engagement, conversations and relationships with real people at their perspective company.

Recruiters can bet on an increase in candidate interest when it comes to video because that’s what the consumer marketplace is doing. Heck, it’s where the internet as a whole is moving. As for video streaming applications like Meerkat and Periscope for recruiting, I see use in the following ways:

  • Live streamed job announcements
  • Live broadcasted Twitter chats that use video
  • Recruiter and/or Employee Q&A’s
  • Real time day in the life employee videos, testimonials and sharing
  • Company announcements, press conferences and live broadcasted video responses
  • Virtual job fairs and/or real time applications

Yes, it’s worthwhile to take the time to study, consider, and comprehend how recruiters could use video live streaming tools like Meerkat and Periscope for hiring and recruiting. The difficulty, as with everything tech-related, lies in how to modify a consumer product for the hiring and recruiting market while also keeping an eye out for the newest technology, tool, or application.

Beyond sales and marketing, recruiting is a function. Today, a department in charge of engagement and communication must include technology into all they do. As individuals become more involved, at ease, and visible online, the tasks of our recruiting and talent acquisition teams are becoming more important than ever. What adjustments to your hiring procedure do you believe video broadcasting will make? I’m interested in hearing from you.

Learn more about candidate experience 2.0. Join our webinar on 4/30 at 1 PM EST discussing the future of candidate engagement in tight job seeker economy. Click here to register. 

Did you like this post? Share it!

A Word From Our Sponsors

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

Recommended Posts

Managing Through Uncertainty And Leading With Integrity With Cara Brennan Allamano

Episode 411: Managing Through Uncertainty and Leading With Integrity With Cara Brennan Allamano

In this episode, we interview Cara Brennan Allamano, CHRO for Lattice, about how to manage teams through uncertainty....
Navigating GPHR Recertification: Your Global HR Pathway

Navigating GPHR Recertification: Your Global HR Pathway

Uncover the path to GPHR Recertification. Dive into requirements, credit earning methods, and comparisons with other HR certifications. ...
GPHR vs SPHR: Decoding HR Certifications for Professionals

GPHR vs SPHR: Decoding HR Certifications for Professionals

Discover key insights on GPHR vs SPHR certifications: eligibility, exam details, prep tips and career paths in our comprehensive HR professional guide....

Episode 410: Conflict Management, Conflict Resolution, and Forgiveness With John Baldino From Humareso

In this episode, we interview John Baldino, Founder and President of HR consulting firm Humareso, speaking about conflict in the workplace....

Resources for Session Attendees of Digitizing Talent

Resources for conference session attendees of Digitizing Talent: Creative Strategies for the Digital Recruiting Age....

Get These #BlackFriday & #CyberMonday Deals For #HR Certification

I wanted to consolidate our Black Friday and Cyber Monday deals in one spot so that you can quickly see what's available. Snag yours...
Comparing the PHR vs PHRi HR Certification Exams

Comparing the PHR vs PHRi HR Certification Exams

Uncover the nuances of PHR vs PHRi Certification Exam for HR professionals. Learn which boosts your career prospects best in our detailed guide!...

Job Jackpot: Navigating the Job Market in the Online Gambling Industry

Job Jackpot: Navigating the Job Market in the Online Gambling Industry Humans have always been interested in gambling fun. Even in ancient times, people...

Checkout Our Products

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

More From Workology

Managing Through Uncertainty And Leading With Integrity With Cara Brennan Allamano

Episode 411: Managing Through Uncertainty and Leading With Integrity With Cara Brennan Allamano

In this episode, we interview Cara Brennan Allamano, CHRO for Lattice, about how to manage teams through uncertainty.

Digital Recruiting: Shaping the Modern HR Landscape

Discover the transformation of digital recruiting, its impact on HR tech and how it's reshaping CEO perspectives on measuring human capital.

Job Jackpot: Navigating the Job Market in the Online Gambling Industry

Click on read more to open this post on our blog.
Comparing the PHR vs PHRi HR Certification Exams

Comparing the PHR vs PHRi HR Certification Exams

Uncover the nuances of PHR vs PHRi Certification Exam for HR professionals. Learn which boosts your career prospects best in our detailed guide!