LinkedIn Recruiter Announces New Restrictions on InMail Open Rates

Scroll down to read more!

LinkedIn Recruiter Announces New Restrictions on InMail Open Rates

Scroll down to read more!

Table of Contents

LINKEDIN RECRUITER RULE CHANGES & RESTRICTIONS

LinkedIn recently has begun cracking down on some of the below listed offenses. LinkedIn Recruiter users with an InMail response rate of 13% will be suspended from sending messages for 14 days. LinkedIn Recruiter product users whose reponse rate dips below 14% will no longer be able to send bulk InMail messages to candidates for a period of 14 days.

Earlier this year, Recruiter users were no longer allowed to send group messages to second and third degree connections. I’m certain we will see more restrictions and guidelines with regard to messaging and recruiting on LinkedIn.

Personally, I like this change. LinkedIn is a great recruiting resource. However, it’s one that many recruiters have begun to rely on too heavily focusing more on mass messaging than building relationships and engaging potential hot leads and candidates.

How to Increase Your LinkedIn InMail Response Rate

The key to increasing your open rate can be accomplished in just 5 easy steps:

  • Get Customized. Focus on customized messages that clearly establish that you have took the time to research and learn about the candidate. This means leaving the mass messaging behind and focusing on customized notes, emails and phone calls that let the candidate know they are important and that you aren’t sending the same mass message to 500 other candidates just like him/her.
  • The Referral Email. The referral email is a favorite strategy of mine and is a common tactic of recruiters looking for new candidates to source that might be considering a change but haven’t actively applied for a job opening. I personally, focus on referers who have spent the effort and time building relationships with peers. My favorite referers are the ones who have an active LinkedIn or Meetup.com group that I’m able to tap into rather quickly. Personally, I prefer the referral phone call over the email to let the person know I’m a recruiter who is focused on quality relationships with candidates.
  •  The LinkedIn Twitter Punch. Twitter is also an effective social network to engage beyond automated job postings and messages. The LinkedIn Twitter punch is a great way to ensure that your InMail actually gets read. I like to go the extra mile and tweet and follow the candidate I’ve just messaged on LinkedIn. A simple tweet to the candidate can be, “@twittername, just shot you over a LinkedIn note. Let’s connect. Love your tweets about Dr. Who too.”
  • High Quality Less Messaging. Whether we like it or not LinkedIn’s restrictions and response rate requirement is forcing recruiters to slow down and focus more on quality than mass messaging. No candidate wants to feel like one of the lucky 200 that received the same InMail note. Focus on just messaging a handful of candidates, do the research and customize your message to dramatically increase your response rate.
  • Time Saving Templates. I’m all about shortcuts that make the best use of my time and having a handful of InMail and email templates is a simple way to quickly copy and paste a message to a candidate and still allow for time to customize it appropriately. I like to use the Drafts section of my email or create multiple email signatures allowing me to quickly and easily send a candidate message without spending 15 minutes hunting for that Word doc I saved to the company share drive.

The key to increasing any type of engagement or marketing response is by understanding your intended audience and researching the best and most effectively ways to gain their attention and ultimately a response either a candidate referral or a qualified candidate that is interested in your job requisition and opening.

Did you like this post? Share it!

A Word From Our Sponsors

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

Recommended Posts

Recruiting Reimagined: How Specialized Software Strengthens Hiring in 2024

Explore how specialized software is transforming recruitment strategies in 2024. We discuss the benefits of innovative tools for hiring....

How to Reduce Stress at Work (and Life) with Meditation

We can’t always limit stress or the amount of it in our lives, but we can arm ourselves with resources and tools to help...
Best HR Certification prep books

Best HR Certification Prep Books for SHRM and HRCI

Looking for additional reading to support your study prep for HRCI or SHRM? We've got a comprehensive list for you right here....
Your Global HR Certification: A Professional's Guide

Your Global HR Certification: A Professional’s Guide

Elevate your HR career with our guide to Global HR Certification. Explore benefits, prep tips, and vital resources for exam success!...

Resources for Session Attendees of Digitizing Talent

Resources for conference session attendees of Digitizing Talent: Creative Strategies for the Digital Recruiting Age....

Ways to Set up Self-Paced Studies in Higher Education

In the world of higher education, the winds of change are blowing. More than ever, students are looking for learning options that fit their...

HR Podcast Episode 9: 2024 Changes to HRCI and SHRM Exams

In this episode of the HR Certification Podcast, we are reviewing the latest changes in SHRM and HRCI exams....

Checkout Our Products

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

More From Workology

HR Podcast Episode 9: 2024 Changes to HRCI and SHRM Exams

In this episode of the HR Certification Podcast, we are reviewing the latest changes in SHRM and HRCI exams.

Ways to Set up Self-Paced Studies in Higher Education

Click on read more to open this post on our blog.

Resources for Session Attendees of Digitizing Talent

Resources for conference session attendees of Digitizing Talent: Creative Strategies for the Digital Recruiting Age.
Your Global HR Certification: A Professional's Guide

Your Global HR Certification: A Professional’s Guide

Elevate your HR career with our guide to Global HR Certification. Explore benefits, prep tips, and vital resources for exam success!