LinkedIn and Big Data = Networking Gold #BigDataHR

This week on Blogging4Jobs, we are focusing on the theme Big Data sponsored by Jibe. Jibe provides cloud-based recruiting technology solutions that enable talent acquisition teams to strategically identify, attract and engage candidates. Join us April 10th 2014 at 3pm to talk Big Data on Twitter using the hashtag #BigDataHR and join our webinar, “What’s the Big Deal with Big Data in HR & Recruiting” on April 17th at 11a EST. Follow the week by bookmarking us

With all this talk about Big Data, let’s take a look at a few capabilities from the #1 site for business and career networking. Just how does LinkedIn’s  data set affect our experience and ultimately our business and career opportunities?

Real Big Data Insights

Here are some of the specific insights from LinkedIn that will have an impact on your connection and networking experience:

  • People Insights: LinkedIn suggests people you may know based on the other people that you know and where you have worked. They have created a very easy way to add to your connection database. Conversely for recruiters, LinkedIn will suggest potential people to hire.
  • Job Insights: Suggests jobs you may be interested in based on all the things they know about you.
  • Alumni Insight: LinkedIn sorts out your entire alumni database by various criteria such as location, company, function, or position using LinkedIn’s new Alumni Tool.
  • Career Path Insight: Allows high school students to take a much deeper look at prospective schools and their connection to potential careers. (LinkedIn for Education pages)
  • Networking Insight: Lists companies that have job openings where you have connections. Even though this is presented to the job seeker user under the “jobs” tab, this is valuable for both job seekers and sales people.

Most Interesting Features

Now let’s look at some of the most interesting data related features available to individual users:

Most Popular Feature: Who’s Viewed my Profile?

When someone views your profile, it’s a strong sign that they are interested in you. It could be fueled by an interest in hiring you; finding you; or buying from you.  If I am trying to be hired or engage with a new partner, and she is not looking at my profile that is definitely a cause for immediate concern. Using this feature, I can now take appropriate action to put myself in a better position before it’s too late.

Most Abused Feature: Auto Endorse

I do appreciate the fairly new skills and endorsements feature but don’t like that LinkedIn pushes automatic endorsement suggestions to my connections. LinkedIn uses an algorithm developed from your profile to recommend that your connections endorse you for various things. So in my case, it pushes out suggestions that I be endorsed for sales and business development. Yes, I still do those things; but my new career has evolved into using many new skills.  When I teach LinkedIn and networking classes, I instruct my students to not use the “auto endorse” but instead go to the person’s profile and choose specific skills that you can authentically endorse. LinkedIn introduced endorsements as a way to increase engagement. It surely works well to drive activity, but I recommend endorsing the right way (on the profile page) and with thoughtful consideration of the person you are endorsing.

Pure Gold: Advanced Search

The very best feature for any individual has to be the Advanced Search. You can easily find that CIO in Atlanta or the hiring manager at Company X.  Best of all, the LinkedIn user can  identify ways to make a warm connection by determining the best first level connections to possibly provide an introduction to a second level connection. Now this one feature is pure networking gold!

How do the big data insights and features from LinkedIn have an impact on your life, career and business?

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Sandra Long

Sandra Long is the author of the bestselling book LinkedIn For Personal Branding: The Ultimate Guide. She is also the managing partner of Post Road Consulting LLC. Sandra and her team work with corporations, universities, and individuals to drive successful sales, career, and talent acquisition results.


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