Key to Killer Social Business is Great People

This week on Blogging4Jobs, we are focusing on the theme Man Versus Machine sponsored by 1 Page Proposal. Automation versus cognitive thought. Within this world of social media, social recruiting and HR technology, it’s easy to get caught up in the cool, the fads and the next big thing. But, at the end of the day, we cannot forgot that it’s people that really make social media initiatives kick ass.

Facebook. Tumblr. Vimeo. Twitter. Radian6. Sprinklr. Sure, these platforms are components to some social business strategies … but they are just that, platforms. Without great people driving, creating and executing your social business strategy … you don’t have a social strategy.


Within the context of your company’s social strategy, there may be CRMs, SEO platforms, internal collaboration tools, Twitterfeeds, job distribution networks and a whole host of other sexy technologies that automate your messaging. Some tools cost tens of thousands, others are free. When Buffer announced it could automate posts to Google+ and now to LinkedIn company pages, people cheered! When you live and play in social, automation becomes a huge time saver and, in some cases, a necessity to accomplish huge amounts of work.


When it comes to building a killer social strategy — whether it’s in HR as social recruiting or in Marketing or Customer Service — there needs to be great people in place who make things happen. They need to be innovative thinkers who have a holistic view of your company. Self-motivated people with good judgment, passion, intellectual curiosity, creativity and a willingness to take calculated risks would be good candidates for the job. Whether it’s one person or a team, “they need to get it.”


I think that many people still view Social in a silo and that it’s not really real work. They may think you’re playing Candy Crush all day and don’t understand all the fuss about +1, Klout, retweeting, influencers and hashtags. (Note: those people would not be good social leaders for your company.) They may not understand how social can actually help them do their jobs better.

For me, I’ve experienced first-hand the power of social media at work and in life. I think there are some fantastic tools out there that can significantly impact many areas of business … but without someone to effectively use these tools, they’ll just sit there and go to waste.


Posted in

Shannon Smedstad

Shannon Smedstad has nearly 20 years of recruitment, employer branding, and communications experience. Currently, she serves as the Principal Employer Brand Strategist at exaqueo. Previously, she held employer branding and recruiting leadership roles at CEB and GEICO. She’s a work at home mom raising two awesome girls who also enjoys reading, running, leading a Girl Scout troop, and her morning coffee. You can connect with Shannon on LinkedIn and Twitter.

Reader Interactions


  1. Henry Motyka says

    I agree that those who don’t get it view social media as some sort of a game or oddball occurence and misunderstand or don’t understand the importance of it as a communications, marketing, and promotional tool. I constantly get looked at like I’m different because I make extensive use of social media. I don’t see how it can be dismissed. This was a great article.

    • Shannon says

      Hi Henry – Thanks for taking the time to read and comment. I think it’s that sort of thinking that will keep good initiatives from being GREAT. The power of social business can’t be denied … yet so many companies are struggling to keep up. Good luck to you! – SS

    • Shannon says

      JMM – It’s an interesting and relevant topic in today’s digital world … I look forward to reading more this week. What’s our next theme week challenge? 🙂 – SS



Newest Jobs in HR & Recruiting

The Mom Project is hiring a Team Engagement Operations Coordinator (Fremont, CA) [Click to View]

Google is hiring a Program Manager, Diversity, Equity, and Inclusion, Google Recruiting (Boulder, CO) [Click to View]

Amazon is hiring a Diversity Recruiter - Amazon Entertainment, Amazon Music (Seattle, WA) [Click to View]

My Recruiter is hiring a Human Resources Business Partner - Direct Hire (Sheboygan, WI) [Click to View]

Robert Half is hiring a Human Resources (HR) Manager (Peru, IN) [Click to View]

Pin It on Pinterest