One of the things I tend to get fired up about it the selling, marketing and engagement process between human resources and recruiting professionals with industry service providers and vendors. In my personal opinion, there is a great deal of misinformation about the buying, demo-ing and selection process leading to plenty of missteps by a handful of eager sales professionals and organizations that hurt the rest of the industry. The HR industry (I’m including talent acquisition in this group too) is in the spotlight more and more every single day. CEO’s and executive teams are waking up and realizing the impact of HR and recruitment. I point to Google’s recent entry into the HR technology landscape with the launch of their applicant tracking system, Hire just last week.
How We Can Change HR and Recruiting Technology
I believe it is our opportunity as HR leaders and buyers to educate the market and not the other way around. Otherwise, we get emailed, cold-called and badgered causing us to avoid any interactions with sales professionals who love the industry as much as we do ourselves. We don’t keep business cards on our person because we are tired of being followed up with, cold called and emailed over and over and over again. So we rely on our agency if we are fortunate enough to have one to vet the technologies because there aren’t enough hours in the day. The rest of us run interference between our CEO or other executives receiving those same emails and cold calls. Or maybe, we just close ourselves off to any type of conversation or engagement with anyone outside our practitioner circle. This last statement is in fact what I think is happening. We are missing opportunities to connect and learn about technologies and solutions that could give us a competitive advantage. And that’s exactly why I am seeking to help educate those same vendors and service providers on buying practices and expectations.
I’m not saying your contribution to the HR and Recruiter Buyer survey will eliminate all those emails and phone calls, but I do hope to humanize our industry giving these technology leaders insights into practitioner wants, needs and expectations when it comes to selling, researching, and buying. I anticipate sales tactics to increase even more. The number of HR and recruiting technology companies listed on tech site, Angelist in seed or angel stage is over 1,500. This is the highest number I have seen since the inception of Angelist and it’s an opportunity to talk to these technologies.
Join us on 4/19 at 12:00 PM EST as we learn how to supercharge your talent brand. Register here.
Complete the HR & Recruiting Technology Buyer Survey
As part of my work, I’m creating a series of free videos and tutorials, devoted to helping educate the sales, marketing, and budding tech founders within our ecosystem. I’m needing your help to complete a short 7 question HR and recruiting buyer survey. I want to educate, train and provide enlightenment to those who are being miseducated, misinformed or provide support those who are focused on relationships versus volume messaging and selling. I need your help want you to by completing the HR and Recruiting Buyer survey so we can share with the larger community what you want from services and technologies.
The survey is 9 questions and should take no more than 2 minutes to complete. For your time, I’m randomly rewarding 5 survey participants with a $25 Visa gift cards. That’s roughly 4 1/2 grande skinny vanilla lattes or a half of an unscheduled run to Target on a Thursday night. Your results will be kept confidential, and I’ll share with results with later this spring. I will also share with you the video training series once they are complete. You can either click here or on any of the orange buttons on this post.
Thank you for your help and contribution. I can’t wait to get started talking directly to these HR and recruiting technology and service providers helping them understand our buying and selection process.