Analyst briefings are a common practice in the HR industry that might seem foreign to this new or outside of HR technology. In this webinar, we will answer all your HR analyst briefing questions, share best practices to briefing formats, strategies, and what to expect and how to conduct outreach to HR analysts. 

Jessica Miller-Merrell, a leading HR influencer and voice in the HR industry for nearly 20 years will share an HR Analyst Briefing presentation template along with best practices to booking, leading, and meeting with industry analysts. 

This presentation is perfect for HR marketers and founders who are new to the industry and looking for insights into what to expect from analyst briefings and what they entail. Session attendees will receive a listing of 25 recommended HR analysts to connect with for the upcoming fall conference and buying season.



Ben Eubanks is the Principle at Lighthouse Research and Advisory. Ben is an analyst specializing in actionable insights, Ben keeps tabs on key trends in talent acquisition, learning, and workforce technologies. Through primary research and deep analysis, he keeps today’s business leaders in touch with important conversations and emerging trends in the rapidly changing world of talent. Ben has spent the last few years profiling some of the world’s best and brightest companies and the innovations in both technology and strategy that have made them successful.

Jessica Miller-Merrell is the Founder of Workology, a workplace resource for HR, recruiting professionals and business leaders. The site was listed twice as a top 75 career resource by Forbes Magazine. Jessica is the president and CEO of Xceptional HR, a human capital strategy and consulting agency, and a published author of Tweet This! Jessica is listed by Forbes as a top 50 social media power user. Because of vast industry expertise and knowledge, Jessica’s professional opinions and expertise are sought after and sourced by publications and media including: the Economist, Forbes, CIO Magazine, CBS, Entrepreneur Magazine, and SHRM’s HR Magazine.

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