The Best Companies to Work for and Why
We’ve all seen those best company to work for lists and wondered what it takes to actually make it there. To be a part of a best company to work for list, your organization will need to do the following:
- Have an actual best place to work. While getting your name on a list like this has a lot of positive employment branding benefits and good PR, you have to actually need to do the work by fostering employee engagement and a great company culture first.
- Pay to participate. Companies that create these lists generally speaking, make some revenue from the list itself, however, their larger revenue driver is in the form of consulting and project work they do to help your organization become a great place to work. Great Places to Work has a certification companies must receive prior to even being considered to be part of their list. Their prices range from $995 to $7,500 per company.
- Have employees complete the associated survey. A percentage of your workforce needs to complete the organization’s associated survey.
List like these are loved by the media which is why companies pay for the possibility of being included in lists such as these. They offer a lot of visibility and positive PR as well as the potential for new business and clients as well as the likelihood for higher quality candidates to apply. Companies on these lists like these generally have interesting and different approaches to employee engagement programs, company perks and even offer flexible schedules or remote work.
What Having a Great Company Means
Lists like the popular great or best places to work are more than simply a list. They require a great deal of work and effort, however, they all start with talking, listening and making changes based on the recommendation of your employees. If you can’t do this, it doesn’t matter how much money you throw at the problem, it won’t be fixed especially with the increase in transparency thanks to the internet, social media and employee review sites.
- Talk with your employees
- Research the market, industry to understand the competition and what others are doing
- Create a plan of action
- Drive change
- Stick with it
Employee Review Sites
I mentioned earlier that great resources to find the best companies to work for and personal employee experiences is by visiting review sites like Glassdoor, Indeed and a number of others. Access a full list of employee review sites by clicking here. Sites like these as well as salary compensation technology tools like Payscale have also began creating best places to work lists based on feedback from site visitors and the employee reviews themselves which is powerful for you to get more feedback and information from employees as well as candidates. The list you see below is a best places to work list from Glassdoor featuring the top 10 of their large employer category.