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February 22, 2022 at 12 PM CST 

Session Description:

The market to sell and engage prospective HR and recruiting buyers is increasingly competitive. With more than $3 billion in venture funds investing in HR technology companies this year alone, the old way of selling, prospecting and reaching those decision-makers isn’t enough. It’s noisy and your prospects aren’t responding to social media, cold calls,or emails like they were last year or even six months ago.

Learn from former HR executive turned marketer and entrepreneur, Jessica Miller-Merrell and her HR & Recruiting Lead Funnel Design. In this master class, you’ll learn HR marketing and selling secrets that can get you in front of your hot 100 prospects list. Find out how the Workology digital community reaches over a half million HR and recruiting leaders every month.

In this presentation you’ll learn: 


– The best way to target your prospects

– How to create meaningful content with less work that delivers more qualified leads

– What delivery methods generate the most opens, engagement, and downloads

– What customer profile and sales audience to target for the highest quality sales results

Sign up to join this master class below (available live or on-demand) and get the information you need to reach the prospects you want.


A replay will be available for those unable to attend the webinar live. 


Jessica Miller-Merrell, SHRM-SCP is the Founder of and the Chief Strategist at her company, Xceptional HR. She specializes in providing HR and talent acquisition consulting and resources for organizations focused on simple solutions that leverage digital and technology. She’s the author of Tweet This! Twitter for Business and The HR Technology Field Guide. Jessica has been recognized by The Economist, Forbes, SHRM Magazine and others for her contributions to HR and recruitment.