Employing conference recruiting strategies

How to Recruit at Conferences like SXSW

Scroll down to read more!

How to Recruit at Conferences like SXSW

Scroll down to read more!
Employing conference recruiting strategies

Table of Contents

Conferences are a great opportunity for industry professionals to network and educate themselves on emerging topics and technologies within their spaces, but they are also a great way for recruiters to engage and recruit top talent in one place.    SXSW, the interactive, music, and technology super conference and festival is no exception.  It’s a topic worth talking about since there are a number of companies both large and small that are employing conference recruiting strategies like PepsiCo, AT&TFleishman Hillard, and even staffing companies like Robert Half.

The Obvious

  • Conference Booth. Wow the attendees with your swag and iPad give-a-ways.  Let the attendees come to you.  This strategy worked for Robert Half.  Their booth was extremely busy at SXSW.  It didn’t hurt that they had the best swag bags of the conference that were equally environmentally conscious.
  • Conference Sponsor. As a sponsor, attendees are reminded about your brand using various mediums including website, signage, and advertising.  Serving as a sponsor serves as more of a passive recruiting method unless you have access to the attendee listing.

Engage Your Candidate Pool

  • Feet on the Street. This approach squarely places the recruiter in sessions and making contacts with attendees that are specific to the positions you are trying to fill.  At SXSW, recruiters who are looking for iPhone and iPad developers, should attend sessions, parties, and other events that are interesting and useful to that particular audience.
  • Event Host. Bring the candidates to you by hosting a developer meetup during an event.  You control not only the guest list and can effectively keep out the competition.  An approach likes this at SXSW is somewhat of a gamble.  Meetups, events, and parties are everywhere.  Make yours the biggest, the best, and offer the best swag.  Preparation and marketing is key to gain the attention of this ADD audience.  Hands down PepsiCo created a fun, interesting, and interactive environment.
  • Be Creative. One of my favorite tools used at SXSW was the use of QR Codes.  Seems that employers like AT&T are finding ways to engage candidates with technology by encouraging booth visitors to enter a chance to win a fabulous prize by scanning a QR Code and foregoing the swag.  Charging stations at any conference are another way to engage your audience creatively.  At at technology conference like SXSW, there are just not enough electrical outlets to go around.
  • Strategically Placed Swag. I admit that I used this particular marketing tool by placing copies of my book at the Hilton Lobby and the Samsung Blogger’s Lounge.  You never know when someone like @garyvee or Guy Kawasaki might happen upon your book.  SXSW is that kind of place.  One minute you’re talking to a developer and the next you are talking to angel investors or to a Wiley publisher.

After the Conference

  • Secondary Hash Tags. As someone who is a consultant and business professional, I will be leveraging every opportunity to take those initial connections to the next level.  Since there are 24,000 attendees at SXSW, the use of secondary hash tags are a strategy that I am deploying.  Because SXSW is so very large, a secondary hash tag is assigned for each individual session by the organizers of SXSW.  Using tools like Tweet Adder (affiliate link), I can download twitter lists and export them based on hash tag.  I can target my list to the sessions where candidates or potential clients are attending.
  • The Big Orange Book. Conference attendees at SXSW received a big orange book full of information including sponsors and attendee contact information.  You can use this information as a way to continue to reach a new audience and candidate channels.  The SXSW website also offers a targeted search option for attendees as well.
Did you like this post? Share it!

Comments are closed.

A Word From Our Sponsors

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

Recommended Posts

27 Companies Who Hire Adults With Autism

The topic of autism among our youth and adults is something I’m quite passionate about. You might be surprised to know that 1 in...

Episode 415: Registered Apprenticeship Programs in the Clean Energy Sector With Dr. Janell Hills

In this episode, we interview Dr. Janell Hills from IREC about developing registered apprenticeship programs in the clean energy sector....
Sanjay Sathé, Founder & CEO of SucceedSmart, is no stranger to disrupting established industries.

Q&A With Sanjay Sathé, Founder & CEO of SucceedSmart

This interview is part of a series on Workology that features an HR Technology company, its founder and its features. For this post, we’re...

supporting caregivers: the sandwich generation at work

Supporting Caregivers: The ‘Sandwich Generation’ at Work

I’ve been told my whole life to enjoy being young and to grow old gracefully. To enjoy and soak in every moment, especially the...

Recruiting Reimagined: How Specialized Software Strengthens Hiring in 2024

Explore how specialized software is transforming recruitment strategies in 2024. We discuss the benefits of innovative tools for hiring....

How to Reduce Stress at Work (and Life) with Meditation

We can’t always limit stress or the amount of it in our lives, but we can arm ourselves with resources and tools to help...
Best HR Certification prep books

Best HR Certification Prep Books for SHRM and HRCI

Looking for additional reading to support your study prep for HRCI or SHRM? We've got a comprehensive list for you right here....

Checkout Our Products

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

More From Workology

Best HR Certification prep books

Best HR Certification Prep Books for SHRM and HRCI

Looking for additional reading to support your study prep for HRCI or SHRM? We've got a comprehensive list for you right here.

How to Reduce Stress at Work (and Life) with Meditation

We can’t always limit stress or the amount of it in our lives, but we can arm ourselves with resources and tools to help us handle it better.

Recruiting Reimagined: How Specialized Software Strengthens Hiring in 2024

Explore how specialized software is transforming recruitment strategies in 2024. We discuss the benefits of innovative tools for hiring.
supporting caregivers: the sandwich generation at work

Supporting Caregivers: The ‘Sandwich Generation’ at Work

Click on read more to open this post on our blog.