Someone came to me with an interesting question recently. They were organizing a conference and wanted to have a strong representation of diversity on the stage. They asked me if I knew anyone and I did not, but I did not want to leave them without any support.
So, I referenced the following sourcing trick.
I hopped over to LinkedIn and did the following:
In the search bar, I added the following search string:
(presenter OR “public speaker” OR keynote OR workshop OR “speaker at”)
1,769,985 results! That’s a lot of results. To refine this a bit further, I restrict my findings to the “Greater Atlanta Area” and the industry – “Nonprofit Organization.”
A picture being worth a thousand words, they could pick and choose people that fit whatever they were looking for. In this case, they wanted to be sure they had enough females represented. So, it worked out. However, if they wanted to take it a step further, they could do the following:
Add additional search terms like “disabled” and potentially find people like Terry Moorer, the “hottest disabled speaker in America.”
Add popular last names to target a demographic. For example, by adding traditional spanish last names to the “Last Name” area, I was able to find 128 potential speakers in the nonprofit industry that might be of hispanic descent. This was what I added:
gonzalez OR rodriguez OR hayek OR salazar
Hmm… What if I wanted to focus on someone from a particular company? I could do my same search then, refine it by a certain company. In this case – CARE, where I get 57 results.
So does all this make sense? Was it helpful? Let me know in the comments below.
Leading Authorities is a great example of a social media network that makes it possible to contact marquee speakers for an event, making it easier than ever to search for the perfect person.
P.S. Are we connected on LinkedIn?