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How to Create a Content Strategy in HR and Recruiting Masterclass

Session Description:

Content is king or in my case, queen. Great content helps build trust, establish relationships and create a rapport with your direct customer audience in HR and Talent Acquisition. This is especially true in HR and recruiting. In this masterclass, I will outline Workology’s content development framework that has allowed Workology to reach 2 million plus web visitors every year organically and build our mailing list to over 500,000 subscribers.

This content framework is something anyone can do with proper planning and strategy. In this presentation, you’ll learn how to:

Special bonus of 40 content idea topics and summaries for those who attend the masterclass to further drive your HR and recruiting content building efforts.



Jessica Miller-Merrell, SHRM-SCP is the Founder of and the Chief Strategist at her company, Xceptional HR. She specializes in providing HR and talent acquisition consulting and resources for organizations focused on simple solutions that leverage digital and technology. She’s the author of Tweet This! Twitter for Business and The HR Technology Field Guide. Jessica has been recognized by The Economist, Forbes, SHRM Magazine and others for her contributions to HR and recruitment.