Gravity is Good

The concept of gravity is something we take for granted.  It keeps us grounded, in a constant state of motion, and is the base of our existence.  In fact, I heart gravity but not in just the traditional ways you might think, but in a business sense as well.

Work with me. . .

Gravitation is a natural phenomenon by which objects with mass attract one another.[1] In everyday life, gravitation is most commonly thought of as the agency which lends weight to objects with mass. Gravitation compels dispersed matter to coalesce, thus accounting for the existence of the Earth, the Sun, and most of the macroscopic objects in the universe.

Gravity is Good

Gravity is constant, predictable, but for many still remains a mystery.  Scientists and experts seek to defy it, define it, and apply it.

Even in business as we gain “mass” we attract customers, clients, website traffic, celebrity, whatever.  It’s natural to live in a state of gravity and to be compelled to create order and flow or pull into our daily lives and business.  It’s the foundation in which communities and relationships are built.

So how does one create a business leveraging the concept of gravity in a business sense?  How you attract customers is certainly up to you but a solid business gravity strategy can go along way.  In a business construct, mass and how you attract your client or customer base can be built with things like credibility, reputation, JIT business, and marketing.  These  are all built on the foundations of gravity.  Each industry, example, and business approach to gravity varies but the concept stays constant with the basic premise in mind–objects with mass attract one another.

Over the period of the next several weeks, I will seek to discuss the concept of gravity in relation to a number of different industries and situations–Marketing, Human Resources, Personal Branding and the Job Search to new a few.  As a member of the larger entity, the universe, we each have our own mass and gravitation pull that we are ultimately responsible for just as we do in our personal, business, and family lives.

Here’s to gravity.  And may the theory of relativity help move and guide us to the path of business, personal, or professional success.

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Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

Reader Interactions


  1. Marsha Keeffer says

    So right – it’s all about attraction. Marketing, for example, isn’t pushing what you want – it’s making sure your services or products work for the customer. And if they don’t, you refer them to someone who can meet their needs instead of jamming something down their throat. Nice post!


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