HRCI & SHRM Re-Certification Secrets on 7/20 at 11 AM CST. Recert credits available. Register here.
Want to learn more about how to integrate mobile into your HR and hiring strategy? Be sure to check out our mobile recruiting and HR webinar that discusses new trends and updates in mobile recruitment on November 15 worth 1 HRCI credit. Register here.
How to Build a Workforce Marketing Recruiting Strategy with Mobile
I’ve often said that recruitment teams should plan their corporate recruiting strategies the same way that marketers plan for new product campaigns. This means doing
a little, A LOT of recon and research so that your recruitment marketing campaign communicates the right message to the right audience at the right time. In my mind that’s where social media and mobile engagement strategies come into play with much of your research time spent evaluating these emerging markets in addition to the more traditional platforms like job boards, LinkedIn, and career fairs. More people own a mobile phone than a toothbrush these days which makes having a mobile HR and recruitment strategy an essential part of your overarching recruitment and HR engagement campaign. Mobile happens in real time and often includes interaction with multiple mediums at the same time.
We recently released our own mobile and workplace communication inforgraphic, but when it comes specifically to the mobile web our collective candidates audiences are using the mobile web the following ways:
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- 70% are on tablet devices while watching television
- 47% are using their smartphone while commuting to work
- In Q3 of 2011, 26.3 million mobile consumers viewed mobile video
- 59% are using their smartphone while waiting in general like waiting in line, or at the bank, or for a friend
Mobile Recruitment & Job Distribution for HR and Hiring Managers
Best Hiring Recruiting Practices for Generation Y