Want to learn more about how to integrate mobile into your HR and hiring strategy? Be sure to check out our mobile recruiting and HR webinar that discusses new trends and updates in mobile recruitment on November 15 worth 1 HRCI credit. Register here.
How to Build a Workforce Marketing Recruiting Strategy with Mobile
I’ve often said that recruitment teams should plan their corporate recruiting strategies the same way that marketers plan for new product campaigns. This means doing
a little, A LOT of recon and research so that your recruitment marketing campaign communicates the right message to the right audience at the right time. In my mind that’s where social media and mobile engagement strategies come into play with much of your research time spent evaluating these emerging markets in addition to the more traditional platforms like job boards, LinkedIn, and career fairs. More people own a mobile phone than a toothbrush these days which makes having a mobile HR and recruitment strategy an essential part of your overarching recruitment and HR engagement campaign. Mobile happens in real time and often includes interaction with multiple mediums at the same time.
We recently released our own mobile and workplace communication inforgraphic, but when it comes specifically to the mobile web our collective candidates audiences are using the mobile web the following ways:
- 70% are on tablet devices while watching television
- 47% are using their smartphone while commuting to work
- In Q3 of 2011, 26.3 million mobile consumers viewed mobile video
- 59% are using their smartphone while waiting in general like waiting in line, or at the bank, or for a friend
Mobile Recruitment & Job Distribution for HR and Hiring Managers
Mobile doesn’t always mean a mobile app for your tablet, smartphone, or other mobile device. These are costly and require an app on multiple platforms including Blackberry, Apple, and Android among many others. Having a mobile careers page that is truly mobile ready in my mind is more strategic and smarter alternative if as an employer you are just looking for job seekers to apply online. The average mobile website takes five seconds to load
, and in mobile years that is forever. Time is money and when it comes to our mobile devices users are extremely impatient. If your recruitment team is leveraging a mobile app, it needs to offer a suite of services meaning something more than just a place to search for jobs. Offer up job and resume tips or a free video resource library for job seekers for hard to fill positions in addition to allowing them to search for jobs online in a mobile friendly place.
Best Hiring Recruiting Practices for Generation Y
Companies need to consider the entire experience and how they can innovate when it comes to recruitment and workforce marketing using mobile. It is no longer enough just to post your jobs using a online jobs feed via a social network. It is much more complex than that. Recruiters must engage and build relationships with job seekers who are increasingly doing so on the go and using their mobile device. Mobile market penetration is increasing. You can see from the graphic above that the largest age group being 25-34 year old range followed by the 18-24 demographic. Add to the fact that mobile is quickly becoming our everything. It is the first person we communicate with and the last we talk to at night. In fact, 90% of Generation Y sleep with their smartphones
. If winning a man’s heart is through his stomach, the new majority workforce’s heart is won through their mobile device. That’s the new best hiring practices for recruiting and engaging your millennial and generation y workforce. It’s done quickly and with mobile in mind.
Join me for our mobile recruiting and HR webinar that discusses new trends and updates in mobile recruitment in 2012 on November 15 worth 1 HRCI credit. Register here. This article was created with the support of matchrelevant.com