Ep 9 – Build an Amazing Career Site with Shannon Smedstad

Scroll down to read more!

Ep 9 – Build an Amazing Career Site with Shannon Smedstad

Scroll down to read more!

Table of Contents

Introducing the episode 9 of the Workology Podcast powered by Blogging4Jobs featuring employment branding expert, Shannon Smedstad. The Workology Podcast is a place where we discuss the science and art of the workplace. Gain powerful insights, resources and perspectives on the industries of human resources and recruiting. Workology Podcast is approximately 45 minutes and distributed 4-6 times a month available here on the blog, iTunes and other traditional podcast outlets. The goal is to provide an in depth and no holes barred look into the future of our most powerful business asset, the employee.

EPISODE 9: BUILDING AN AMAZING CAREER & HIRING SITE WITH SHANNON SMEDSTAD (@SHANNONSMEDSTAD)

I’ve often said that your career site should be the heart of your recruiting and employment brand. Shannon Smedstat (connect with her on LinkedIn), my guest for this week’s Workology Podcast agrees. Shannon shares great nuggets of wisdom as someone who has not only built an employment brand first at Geico and now currently at CEB. She has just recently finished building and launching their new career site.

When first starting your career site, it’s important to understand your intended audience of candidates whether it’s new hires or job seekers who have applied for a job at your company recently. Shannon recommends conducting a great deal of research to really understand the needs of the qualified job seekers you seek. Shannon talks about in the podcast recording how to best use analytics to understand how, when and where people are spending time on your career site. Google Analytics which we have discussed before in previous podcasts with Carrie Corbin are a great resource to be able to understand where web visitors are spending time on your site as well as what devices whether desktop, mobile, or tablet they are using. This is extremely important as we consider how to engage the candidate and provide them the most useful information they need.

While jobs are an important part of the career and hiring site, Shannon recommends leveraging video and other resources to provide candidates with information about your company culture, benefits and other information to help to apply online. Video is a growing area of opportunity. It’s a great way to reach your candidate audience. DropBox has one of our favorite employment branding videos that shares what it’s like in the day in the life at DropBox as an employee.

RESOURCES

HOW TO SUBSCRIBE TO THE WORKOLOGY PODCAST

*A Special thank you to my podcast production team at Total Picture Radio.

Did you like this post? Share it!

Comments are closed.

A Word From Our Sponsors

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

Recommended Posts

best business books for HR consultants

The 8 Best Business Books for HR Consultants

Want to develop your HR consulting skills? Get our list of the best business books for HR consultants right here....

Checkout Our Products

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

More From Workology

best business books for HR consultants

The 8 Best Business Books for HR Consultants

Want to develop your HR consulting skills? Get our list of the best business books for HR consultants right here.
Interview questions for chief people officer

List of Interview Questions to Ask a Chief People Officer Candidate

Interviewing for a Chief People Officer requires a thoughtful approach to assess leadership, HR expertise, cultural alignment, and ability to drive organizational change.

Episode 405: Writing Honest Job Postings to Attract the Right People With Katrina Kibben

Workology Podcast interview with Katrina Kibben on how to write job postings the right way to attract the ideal candidates.
chief people officer job description

Chief People Officer Job Description & Template

Understand the role and responsibilities of the Chief People Officer. Includes job description template, salary range and and requirements.