Ep 69 – Disecting the Future of Twitter with @isocialfanz

Scroll down to read more!

Ep 69 – Disecting the Future of Twitter with @isocialfanz

Scroll down to read more!

Table of Contents

Twitter has been an important part of building and growing my business. Three hundred forty-seven thousand (347,000) tweets are sent every single minute and yet Twitter has been under fire these last few weeks, leaving many to wonder if this struggling social network can reinvent itself.

Episode 69:The Future of Twitter with Brian Fanzo (@isocialfanz)

Given the recent media that’s been buzzing about Twitter, it only felt right to sit down and talk to one of the most passionate advocates and Twitter users, Brian Fanzo. Brian is the Periscoper of the Year and is someone who I consider a real Twitter professional.

Brian walks us through where he thinks some of Twitter’s growth and adoption challenges are coming from especially when it comes to new user adoption. He says that Twitter is great for events, which we know from HR conferences like SHRM and HR Tech, but after the event Twitter users are by themselves with no one to talk or tweet to. He says you (meaning users) end up following celebrities, but there is no engagement. In order to fully leverage and engage on Twitter it requires an ongoing commitment that you can’t get just by following Kim Kardashian, Lady Gaga or Kanye West. Sure they’re entertaining, but you don’t actually get to talk to them one on one – just learn what not to do in Kanye’s case.

Twitter Future: New Algorithm is a Game Changer for New Users

Brian says Twitter is the glue for all types of social media platforms and social media conversation. It allows us to have conversations and get to know people we didn’t but with whom we share a passion or a common purpose. Hashtags are the best way to find those new like-minded connections. Brian also has a lot of thoughts surrounding around Twitter’s recent less than stellar quarterly earnings announcement and the new Twitter algorithm, which you can read more about in the resources listed below. Brian believes the  new algorithm will help you organize your message and the content or community that your users enjoy most. I’m optimistic and hope that this change will re-energize Twitter engagement, growth and use.

The Role of Video Streaming in HR and Recruiting

Since Brian is the Periscoper of the month and an avid video streamer, I took the opportunity to ask for his thoughts on how employers can best leverage real time video. He provides us some great insights into how livestreaming using services, like Blab, Meerkat, YouTube and Periscope, can help foster company culture, employee relations and employment branding. He talks about how companies can use these very personal and in the moment video technologies to build trust, engagement and drive organizational awareness.

Connect with Brian Fanzo on LinkedIn.

RECOMMENDED RESOURCES

How Twitter’s New Algorithm Will Change Twitter Forever

Changes to Twitter After Stock Price Woes

40 Facts About Twitter

40 Recommended Social Media Tools ~ recommended by Brian

How to Use Video Streaming Tools Like Blab

HOW TO SUBSCRIBE TO THE WORKOLOGY PODCAST

*A special thank you to my production team at Total Picture Radio.

Did you like this post? Share it!

A Word From Our Sponsors

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

Recommended Posts

Episode 406: Digital Equity, Inclusion, and Accessibility With Oneisha Freeman and Nikhil Deshpande

Workology Podcast powered by PEAT with Nikhil Deshpande and Oneisha Freeman talking about making the digital world accessible for all people....

What Jobs Are Available in the Online Casino Industry?

When the first online casino went live in 1994, it launched an entire industry. Many people were skeptical about the safety of gambling online,...

How Generative AI Can Support HR and Recruitment

How Generative AI Can Support HR and Recruitment

Learn how generative AI tools like Chat-GPT can help streamline your workload - with real world examples for HR and recruiting leaders!...

Checkout Our Products

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

More From Workology

How Generative AI Can Support HR and Recruitment

How Generative AI Can Support HR and Recruitment

Learn how generative AI tools like Chat-GPT can help streamline your workload - with real world examples for HR and recruiting leaders!

What Jobs Are Available in the Online Casino Industry?

Click on read more to open this post on our blog.

Episode 406: Digital Equity, Inclusion, and Accessibility With Oneisha Freeman and Nikhil Deshpande

Workology Podcast powered by PEAT with Nikhil Deshpande and Oneisha Freeman talking about making the digital world accessible for all people.
best business books for HR consultants

The 8 Best Business Books for HR Consultants

Want to develop your HR consulting skills? Get our list of the best business books for HR consultants right here.