digital recruiting, digital recruiting strategy, social media, social recruiting, social media recruiting

Get Started with Your Digital Recruiting Strategy

Summary:Learn how to build an effective digital recruiting strategy. Explore the role of social media in digital recruiting. Click here for more.

Get Started with Your Digital Recruiting Strategy

Summary:Learn how to build an effective digital recruiting strategy. Explore the role of social media in digital recruiting. Click here for more.
digital recruiting, digital recruiting strategy, social media, social recruiting, social media recruiting

Table of Contents

This morning I’m sitting in a workshop session on the subject of recruiting and hiring. Things are just kicking off, and as I listen to the speaker and talk to the recruiters and HR professionals who are in the room, I am reminded how varied the experiences and interests among us. Just like companies recruiters have different strong points, experience levels and nuances to their business.

Recruiting is the Number One Job at Your Company

Most of the recruiters here have 100 open areas. They are scrambling to fill roles. Time is limited due to deadlines, expectations, and workload. Right now being a recruiter is one of the most important roles in the organization. We are sitting at nearly zero unemployment and yet there are thousands of new positions being added to our economy every single week. Being a recruiter is a tough job and frankly, the most important one at your company.

Effective recruiting is critical to the success and growth of an organization. It is in my mind the most important role at your company given the current talent shortage we are facing.

What Considerations Should You Make to Your Digital Recruiting Strategy

Digital recruiting is many different things. It’s a multi-faceted strategy to engage job candidates pushing them to your ultimate career destination which is your company career site.

Your digital recruiting strategy is unique as your fingerprint. No single strategy or group of tools can be 100% duplicated and applied to another company. It just doesn’t work that way. And I think that’s where we get lost. Recruiters and talent acquisition leaders need to step back and ask questions. They need to fully understand the business, the industry, specific markets in the location as well as understanding expectations of candidates.

So before we implement a new ATS system, add a text recruiting campaign, embrace social media, or invest in artificial intelligence, we need to back up and start at the beginning.

Conduct a Recruiting Audit. 

You need to understand the current state of recruiting affairs. What tools, technologies, and processes are currently being used at your organization. Where are your candidates coming from? Pull your reports to look at the source of hire, Google Analytics, and cost per source.

Mystery Shop Your Hiring Process. 

Apply for your own jobs. Apply to your competitors. Honestly, evaluate and compare the hiring experience putting yourself in the shoes of your job candidates.

Look at Your Recruiter’s Activities on a Micro Level. 

Sit down and talk to your recruiters. Understand what their day to day looks like. How are they leveraging current tools? Are they recording their activities? What tools are providing them the most success and why? This is my favorite thing to do. It’s also an area that is often overlooked because the reports and data you are looking at might not be telling the whole story. I learned this first hand when I realized a recruiting team I was working with was messaging candidates not inside of LinkedIn Recruiter but within their email not reporting these activities in the CRM. The reports were providing an accurate look in the day in the life of a recruiter.

Conduct a Social Media Use Survey.

When you are considering adding, changing or expanding your social media or digital recruiting strategies, it’s essential to understand the platforms and tools that your candidates, your recent hires, and employees are currently using professionally and personally. A simple Survey Monkey survey can do wonders to help explain to build your strategy not to mention educate your executives on the decisions behind your new digital recruiting plans.

Talk to Your Peers and Colleagues. 

Talent acquisition leaders need a trusted group of friends, peers, and colleagues to run ideas by, talk show and look for suggestions and case studies. Create a roundtable of your own and build a peer community.

I love digital. I think most all recruiting and HR teams need to invest in the digital ecosystem in recruiting, engaging and hiring. But first, we need to know where we’ve been and where we are to understand where we need to go.

Did you like this post? Share it!

2 Comments

  1. Great ideas about putting yourself in the candidate’s shoes. It’s the most effective way to improve the candidate experience. A roadblock such as an application that take too long to fill out or doesn’t load properly on a mobile phone can be what keeps a candidate from applying to a job at your organization.

  2. Hello, Good Article once again…
    If a recruiter thinks that his job is a headache, I won’t agree. because as you said in the beginning recruiting is the number one job at your company. And if it is about digital recruiting I prefer to choose Social Recruiting Method and Mobile Recruiting Method because social media and mobile are trending in 2k18. Thanks a lot again for this article.

Comments are closed.

A Word From Our Sponsors

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

Recommended Posts

supporting caregivers: the sandwich generation at work

Supporting Caregivers: The ‘Sandwich Generation’ at Work

I’ve been told my whole life to enjoy being young and to grow old gracefully. To enjoy and soak in every moment, especially the...

Recruiting Reimagined: How Specialized Software Strengthens Hiring in 2024

Explore how specialized software is transforming recruitment strategies in 2024. We discuss the benefits of innovative tools for hiring....

How to Reduce Stress at Work (and Life) with Meditation

We can’t always limit stress or the amount of it in our lives, but we can arm ourselves with resources and tools to help...
Best HR Certification prep books

Best HR Certification Prep Books for SHRM and HRCI

Looking for additional reading to support your study prep for HRCI or SHRM? We've got a comprehensive list for you right here....
Your Global HR Certification: A Professional's Guide

Your Global HR Certification: A Professional’s Guide

Elevate your HR career with our guide to Global HR Certification. Explore benefits, prep tips, and vital resources for exam success!...

Resources for Session Attendees of Digitizing Talent

Resources for conference session attendees of Digitizing Talent: Creative Strategies for the Digital Recruiting Age....

Ways to Set up Self-Paced Studies in Higher Education

In the world of higher education, the winds of change are blowing. More than ever, students are looking for learning options that fit their...

HR Podcast Episode 9: 2024 Changes to HRCI and SHRM Exams

In this episode of the HR Certification Podcast, we are reviewing the latest changes in SHRM and HRCI exams....

Checkout Our Products

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

More From Workology

HR Podcast Episode 9: 2024 Changes to HRCI and SHRM Exams

In this episode of the HR Certification Podcast, we are reviewing the latest changes in SHRM and HRCI exams.

Ways to Set up Self-Paced Studies in Higher Education

Click on read more to open this post on our blog.

Resources for Session Attendees of Digitizing Talent

Resources for conference session attendees of Digitizing Talent: Creative Strategies for the Digital Recruiting Age.
Your Global HR Certification: A Professional's Guide

Your Global HR Certification: A Professional’s Guide

Elevate your HR career with our guide to Global HR Certification. Explore benefits, prep tips, and vital resources for exam success!