Gen X meets Gen Y
While reading over the comments from my post two weeks ago a lot of people had pointed out that although they aren’t Gen Y’ers they still adhere and follow the same stereotypes. That may very well be true because in this day and age we as humans are constantly evolving and learning to adapt to […]
A Brief History of Generation Y
Equipped with over 200 billion dollars in buyer power per year, Gen Y is the next generation that marketing professionals must focus on to sustain business. This birth of Gen Y creates a new form of marketing that no longer aims towards Baby Boomers or Gen Xers. Supercilious marketing gimmicks no longer engage us. We […]
