9 Types of Channels to Build Your Employment Brand

  Subscribe to the Workology RSS feed to not miss a thang here at Workology. This is a new and ongoing series on employment branding. Click here. An employment brand is a new breed of marketing and is the most advanced form of social recruiting. Bret Minchington, who authored the first book on employer branding […]

HR Business Partners & Just HR

Human Resources. HR. It’s an industry that is elusive in understanding many including your CEO, hiring manager or employees. Just exactly who is HR and what do they do for your business, compliance and for the employee? I’ve often said that HR has a PR problem, but in truth, it’s more than that. It’s a […]

Scandal: A TV Drama and Real-Life Hiring Process

Like the TV drama, current hiring processes could fit into the “drama” genre, or “comedic drama,” or maybe even “tragedy.” A series with multiple seasons at that. There are plenty of players, stakeholders and an industry built around it. My focus here is on two similarly written powerful lines that I recall being exquisitely delivered […]

Why Your Company Career Page is the Heart of the Employment Brand

Not too long ago, I wrote about the 9 channels of employment branding. Employment branding is one piece of your overall recruitment strategy. It is the most strategic part of your recruiting plans and activities. Employment branding incorporates traditional marketing strategies and uses them for the purposes of gaining trust, engaging and reaching qualified jobs […]

What a Candidate Pipeline Has to Do with Flossing & Dental Hygiene

Candidate pipelines are great except we never really think about them until it’s already too late. Building a talent pipelines is a lot like flossing. You always forget and don’t do a good job remembering to take care of your pearly whites until that dental appointment looms on your calendar just two short weeks away. […]