Brand YOU–Stand for your Brand

Things to consider when managing your online personal brand

Your personal brand is an important part of your job search.  Reputations can make or break an opportunity for a new position or a new client or contract for your company or business. Some small things to consider when managing your online personal brand:

Brand YOU–Stand for your Brand

  • Set up a Google Alert. These can be set up easily on Google and will alert you to any websites that list the keywords that you determine. Consider settting up Google alerts for misspellings of your name, your company’s or your competition.
  • Secure your brand. Open up accounts on social media platforms you are not currently a member of even if you do not intend to use them.  This allows you to control your name, your brand, and keep those from cybersquatting.  This also includes setting up a gmail account to secure your name.
  • Be bold. Don’t be afraid to get a little crazy, within reason of course.  People remember those that take what I call “calculated risks.” These are risks that are thought out but do present the opportunity for failure.  People remember people that take chances.
  • Be passionate. Love and live what you do and let your online brand show for it.  I promote this website and my brand, Blogging4Jobs and Xceptional HR wherever I go.  Do the same for your name, your brand, and you.

Below is a presentation called, “Brand You” that I gave at a job search class at a local educational institution.  By doing these types of seminars and presentations, I am developing and furthering my own brand.  Be creative and consider doing the same in a way that is right for you.


Jessica Miller-Merrell

Jessica Miller-Merrell, SPHR, SHRM-SCP (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

Reader Interactions


  1. Shennee says

    You may have inspired a future blog post or 2! I never really thought of Me as a Brand!
    Thanks for the great post, and the push and shove I needed!

  2. Hipson Wisely says

    Generally I do not post on blogs, – but I would like to say that this post really forced me to do so! really nice post.


  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by TalentAnarchy: good stuff here RT @blogging4jobs New blog post: Brand YOU–Stand for your Brand #bebold…


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