Your personal brand is an important part of your job search. Reputations can make or break an opportunity for a new position or a new client or contract for your company or business. Some small things to consider when managing your online personal brand:
- Set up a Google Alert. These can be set up easily on Google and will alert you to any websites that list the keywords that you determine. Consider settting up Google alerts for misspellings of your name, your company’s or your competition.
- Secure your brand. Open up accounts on social media platforms you are not currently a member of even if you do not intend to use them. This allows you to control your name, your brand, and keep those from cybersquatting. This also includes setting up a gmail account to secure your name.
- Be bold. Don’t be afraid to get a little crazy, within reason of course. People remember those that take what I call “calculated risks.” These are risks that are thought out but do present the opportunity for failure. People remember people that take chances.
- Be passionate. Love and live what you do and let your online brand show for it. I promote this website and my brand, Blogging4Jobs and Xceptional HR wherever I go. Do the same for your name, your brand, and you.
Below is a presentation called, “Brand You” that I gave at a job search class at a local educational institution. By doing these types of seminars and presentations, I am developing and furthering my own brand. Be creative and consider doing the same in a way that is right for you.