Jessica Miller-Merrell | , , , , , ,| By
While you are reading this article, there is a group of recruitment marketing professionals at the L’Oreal Offices in New York City listening to this very same announcement! It’s with great excitement that Blogging4Jobs offers you this exclusive HR industry news from Potentialpark, a global research company. Can you tell we’re excited?
Jump on over to Twitter, search #OTaC13 and join the conversation. I, for one am live tweeting the awards ceremony today.
It should come as no surprise how strongly I feel that employer branding and online recruiting is to engage and find top talent at your organization. This is what Potentialpark’s top 30 career sites and their online talent management awards is all about.
JUST ANNOUNCED: THE TOP 3 CAREER WEBSITES
After surveying 1,598 U.S. students and graduates, and testing 119 top employers’ career sites, Ernst & Young, Bertelsmann and GEICO have the best career websites in the United States. According to the results of this 2013 online talent communication study (OTaC), Ernst & Young and Bertelsmann, along with Roche have the best online application processes from a job seeker perspective.
Online Recruiting Strategies & WHAT JOB SEEKERS WANT
When it comes to corporate career sites and online applications, many features were evaluated. The most important aspects to job seekers center on recruitment process information; job seekers want to be prepared for and know what to expect throughout the process.
Of those surveyed, 65% say it takes too long to hear back from employers, making communication a critical component to ensuring a positive candidate experience. Job seekers also want to a more personalized experience, which could include degree or skills matching tools, career path information, as well as a clear understanding about what a particular job really looks like.
COMPLETE LIST: THE TOP 30
Straight from Potentialpark’s results, here are the top 30 U.S. corporate career websites. The last column indicates score movement this year over last. In addition to “virtual shout outs” to the top three companies, Verizon, 3M, Credit Suisse and Dell deserve a hand. Clearly, they each made a concerted effort to improve the candidate experience via their respective career hubs.
CAREER SITES, SOCIAL MEDIA, MOBILE Hiring & APPLY … OH MY!
While career sites continue to play a key role in serving up useful content to job seekers, it’s not the only channel they are using to get the skinny on companies. According to CareerBuilder, many job seekers will utilize eight to 14 different sources to research companies and jobs.
Savvy seekers are using career sites and social media in different capacities. Career sites allow them to “window shop” employers and opportunities, and social media provides the direct link to interact and engage. As the study looks ahead at job seeker and online talent communication trends, it’s clear that “the mobile revolution leveraging hiring is imminent.” Across the U.S. and globally, job seekers are ready to access jobs and apply via mobile devices. However, in most instances, the candidates seem to be waiting for employers to catch up to this technology.
Are there any surprises here? What are your takeaways from this new research?