This page is designed to help contributors upload their blogs in an effective manner. We’ll go over the basics of formatting your blog post, adding images, crediting images, some SEO tricks, and general notes about contributing to The Recruiter’s Lounge. Going forward this will serve as a guide to help contributors. Adding more bloggers means more blogs are going to be upload and we’re currently a small team so the little things help. If you have any questions please feel free to email me at firstname.lastname@example.org or give me a call, 405.343.5752.
Going beyond BOLD and using headings
Headings are not only effective in getting your point across in a more direct and concise manner, but it also helps screen readers read your information. Here are some tips when writing your next blog on using headings:
This is my intro paragraph. I will preface to whatever I will be talking about in the blog. All blogs don’t have to follow this format, but it’ll give you a better example of how to get away from capatilizing your headings and just making them bold.
3 Ways to Write Headings <H2 Tag>
H2 Tags will be used to preface major sections of your blog. If you have major sections, but no sub-sections, you’ll be using H2 tags instead of CAPATALIZING AND BOLDING. You can see example of this in this blog. Notice there are no lists, but major points. That’s when you’ll use multiple H2 tags. Each blog should have at least 1 or 2 H2 headings if there are no sub-sections. This allows the reader to break up your blog and gather the specific points. When you’re writing with not context people are going to get lost in your blog.
Point #1 <H3 Tag>
This is Point #1 in my blog. Notice how the H3 tag doesn’t capatalize everything, but makes it cleaner with a different color as opposed to the H2 heading. When you have sub-sections you’ll define that with H3 tags on your blog.
Point #2 <H3 Tag>
Point #2 — So this is the second point to my H2 tag which is 3 Ways to Write Headings. You can see how sub-headings work in this blog.
Point #3 <H3 Tag>
Point #3 is the last sub-section in my list. If I have something else to talk about I can eitehr continue with more paragraphs in a closing section or I can add another H2 heading to create another major point in the blog.
Writing in Heading is Good for your blog readers <H2 Tag>
See what I did there? This is a completely new section of the blog and now shifts the reader’s focus to 3 ways to write headings to why the headings are important. Adding this second H2 tag breaks up the blog and allows more smooth reading.
Now i’m going to add a closing paragraph here. My blog is finished and the reader is able to pick up on key points simply from my headings.
How to Add the tags
For those who are familiar with adding tags, all you need to do is the following inside the TEXT view and not VISUAL.
<h2> 3 ways to write headings </h2> — or you can highlight your text and hit cntrl 2 (for H2) cntrl 3 (for H3) etc.
<h3> Point #1 </h3>
<h3> Point #2 </h3>
<h3> Point #3 </h3>
Questions? Just ask!
Images for your Blog Posts
With our recent redesign we’re giving the ability back to the writers to find a picture that showcases their blog and upload it. The reason we’ve made this change is because the writers are more connected with their blogs and have a clearer vision of what image they want to represent their blog. I’m more then happy to continue finding images for blogs, but we’re giving you the ability and I hope that many of you take advantage of it.
Services to find images
Please Note: If you’re using Think Stock Photos put the link of the photo or file # at the top of your blog post. Do NOT email it to myself or Jessica.
In order to help everyone out in finding images we’ve subscribed to thinkstockphotos. All you have to do is go to the website, find an image, copy the file # and shoot me an email or put the file # at the top of your blog post. I’ll be able to purchase it and upload it directly into your blog post or just email you the file back so you can do it.
If you can’t find an image on thinkstockphoto or want to use something, somewhere else, first make note that you’re not finding an image from a ccompetingwebsite. It just doesn’t look good because we’ll have to backlink to their site as a photo credit.
Adding an Image
We’ve come up with a super easy way to upload your own images! Follow these few steps and images and you’ll be on your way to being a The Recruiter’s Lounge WordPress PRO!
Step #1: The first step is probably the easiest. On the right side of your page either at the top or bottom you’ll see a little box that shows Featured Image. Click on it.
Step #2: For Step #2 you’ll see a list of images that have been previously uploaded on The Recruiter’s Lounge. Once you have your image for your post on your desktop all you have to is drag the image over and it’ll highlight and add your image.
Step #3: Once you see your image in the group of images, you’ll click on it and then hit Edit Image which is found under the #3.
Step #6: Come back after you’ve down #4 and #5. Welcome back! Hit Set Featured Image and BAM! You’re done! You’re awesome. You rock! Thanks.
Step #4: Once you’ve selected Edit Image from Step #3 you’ll want to hit Scale Image and a little pop-out will happen. From here you’ll need to scale your image to a maximum height of 400. This will allow the blog to show up properly on the homepage. Most images work better if they’re more horizontal in fashion (i.e. once you’ve set the height to 400 the second image should always be smaller).
Step #5: Once you’ve scaled the image, hit Update and go back to #6.
Adding a Photo Credit
If your image comes from istockphoto you don’t have to credit because we’re buying rights to that photo. However, if you found an image through Google(or BING!) or other methods you’ll need to add a photo credit to your blog. It’s easy. To do so follow these steps:
Add “Photo Credit.” at the end of your blog and link the words Photo Credit. Make sure the words are italized and not bold. You can see an example and it’s also posted below. When doing this, make sure the link “Opens in a New Window” so they don’t leave your blog or our site!
I have a lot of people ask me about optimizing their blog post because optimizing equals higher rank equals higher views equals better promotion for you and your business or blog. Here are a few things you can do to help me optimize your blog more efficently.
Have a main theme and keyword
Having a main theme and keyword help optimize the blog for what you’re talking about. For instance if you’re talking about recruiting, make that your theme and keyword. You don’t want to overuse the word recruiting, but you want to make sure you use it 3-4 times. This will help google pick up better quality scores in your blog because you’re using a keyword that you’re focusing on. Next time you write a blog keep that in mind. Don’t do it so often you seem like a drone or computer, be human and mindful.
Most of you have a speciality that you write about. If you’re writing about The Importance of an Employer Brand one week and then 5 Ways to Boost Your Employer Brand the next week — link back to your first post! Everyone’s post should include at least 2-3 links to another blog on The Recruiter’s Lounge. I usually go back and do this, but if you’re reading the blog on a week to week basis or you’re writing about something specific each week, link back to your own post. I don’t really link back to same author posts, so if you want others to keep reading your blogs, link them together. It’s the easiest way to get older blogs more PR. If you haven’t written about the topic do a quick google search for “therecruiterlounge <insert keyword>” you’ll find something! Please note: When adding outside links make sure to check the box “Open link in new window” so they don’t leave our site!
Other notes to regular contributors
Just as a reminder blogs are due the Sunday before your regularly scheduled day. If you have any questions about the frequency or posting dates, please let me know. With 25 and growing regular contributors we’re going to focus on making this a strict deadline. The reason we’re being so strict is because Jessica and I are a two person team and we need to be able to plan our weeks to deliever a great blog as well as additional resources.
Blog Topics: As you can tell from our media kit, our blog is mainly recruiting practitioners. We want to keep everything focused on that angle. If you have a job seeker topic we’d love it and we can introduce it to our Job Seeker Sundays posting schedule, but for now each blog needs to be written for HR practitioners. This will help us keep our readership. We have a lot of blogs going out each week and it’s important we’re all cohesive in that sense.
Blog Word Count: We have a lot of people posting over 800 words, which is great, but unfortunetly people don’t have really long attention spans. Please try and keep your blogs between 600-800 words max, but at least 500.
Wanting to use a blog from The Recruiter’s Lounge for your personal or business blog? Here are some rules:
- Content on therecruiterslounge.com must be original and cannot be reposted from a personal or business blog.
- Content needs to be changed at least 30% with a completely new title.
- Blogs that you’re wanting to use from therecruiterslounge.com needs to be at least 1 month old on our site to repost.
- Links should be posted and titled “Originally posted on The Recruiter’s Lounge” with a link to the blog.
Well, that’s about it! We’re streamlining processes here at The Recruiter’s Lounge and in order to do so we need to be able to go in and edit blogs without a whole lot of extra work added. We want The Recruiter’s Lounge to be an even bigger leader in the space and we have a lot of exciting things planned for not only our bloggers, but for the community. So…please help us! If you have any questions or need extra assistance, just let me know! I’d be happy to set something up with you.