Gettin’ Schooled: The Academics Behind Employer Branding
Six years ago employer branding sort of fell into my lap. I didn’t major in it in college. There was no formal “this is how we do it.” I talked to experts in the field, read everything I could find, and drank a lot of coffee (creativity by caffeine). So, when I recently saw a […]
Hey Recruiters! You’re Sitting on a Mountain of Big Data #BigDataHR
This week on Blogging4Jobs we are focusing on the theme Big Data sponsored by Jibe. Jibe provides cloud-based recruiting technology solutions that enable talent acquisition teams to strategically identify, attract and engage candidates. Join us April 10th 2014 at 3pm to talk Big Data on Twitter using the hashtag #BigDataHR and join our webinar, “What’s the Big Deal […]
30 Things I’ve Learned About Employment Branding
I see all of these “list” blog posts and thought, why not? So, in no particular order, here are 30 things that I’ve learned over the past six years in employer branding. 30 Things to Know About Employer Branding Companies don’t own their brands, they can try to influence perceptions. Doing what’s best for your […]
Two Cool Tools for Employer Branding
KPI. ROI. CPH. How are recruitment marketers to measure the impact of their employer brand efforts? Recently, I stumbled upon an article on LinkedIn that talked about Marketing departments not having enough talent on their teams to fully understand the analytics around their efforts. So, if Marketing doesn’t have the talent … I can only […]
The Number 1 Thing to Know About Employer Brand
Now that I’ve got your attention, let me just say that there are many things that you ought to know about employer branding. There is a lot of research, resources, time and energy that go into building a successful brand strategy and delivering on it, day after day after day. But the number one thing […]
Building Bridges Between Your Social Channels*
LinkedIn. YouTube. Facebook. Twitter. Pinterest. Blogs. Instagram. Slideshare. Career sites. Separate URLs, yes. But existing exclusive of one another? No. When it comes to building a successful social strategy in human resources, bridges are important components. It’s critical to understand that communication channels do not exist in silos. And, to be most effective, messages should […]
