Employer Brand Tagline: Do You Need One?
I love a good tagline or slogan: Where’s the beef? What can brown do for you? Time to make the donuts. Or, better yet a song: “I’d like to teach the world to sing in perfect harmony.” Without evening naming names, we know the company. We recall a moment. There’s something to be said for […]
If This Branding Post Were an App, It’d Be MapMyBrand
Over the past year or so, I’ve had many conversations with HR professionals about employment branding. Or, more specifically, where and how to begin a brand journey. Often times, the conversations jump to social media and creating a Facebook page or Twitter account. For an organization that has yet to fully understand its brand, talking […]
Big 3 of the Mobile Apply Space #mobilerecruit
Mobile Recruiting week is sponsored by our friends, RXInsider and their new mobile app tool, CEAppCEnter. Learn more about mobile recruiting by registering for our webinar on 5/22 at 11 AM EST. Click here. Don’t forget to follow the Twitter hashtag, #mobilerecruit. Big 3 of the Mobile Apply Space Do you feel like 2014 is the year to catch […]
Good Content Goes a Long Way for Employer Branding
Good Content Goes a Long Way for Employer Branding When it comes to recruitment or social media campaigns, I try not to reinvent the wheel. Doing so would create so. much. more. work. The goal is to create strong content up front and then use it multiple places. Or, to curate and repurpose content […]
Best Advice on Branding and Using Compelling Visuals
What’s better than a work trip to D.C. in the spring? Getting upgraded to an executive suite at The Willard InterContinental hotel just one block from the White House! And that’s exactly what happened as I traveled to our nation’s capital for the PR Newswire’s “Employing Visual Content for Compelling Storytelling” forum on Earth Day. […]
50 Things Recruiters Can Do on Facebook
People love to hate Facebook. There are the Facebook quitters and friends who give it up for Lent. There are people who think it’s pointless and couples who fight because of it. What a ruckus Facebook has caused and, even after all these years, it continues to be disruptive! As a recruitment marketer, I am […]
