I am going to kick off about Twitter. Some good, some bad…
Now, understand that I love Twitter. It is a very interesting, fairly new communication tool and I have used it extensively in marketing and recruiting. Let it be known, that it is an understatement to say that I love it. I have learned to use it organically and I do not automate responses or posts. They are all me and only me. I have a small following and I care about the people that I follow, their interests, thoughts, and ideas.
Social media has loosened the grip on the mystery of who we all are. The cloak of invisibility that covers the marketer, the smoke and mirrors that many recruiters hide behind. I love that transparency and authenticity are “the new black”. Here’s the thing – too many users do not get this… What is the purpose of even having a Twitter account if you only provide your Twitter name to your followers and potential followers?
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As a avid Twitter user, I want you to know why you would want to follow me and why you wouldn’t. If you are not interested in social media, recruiting, blogging, or life lessons – you probably don’t want to follow me and guess what? I am perfectly ok with that. I am not about getting as many followers as possible. I am about having conversations, about sharing my observations and experiences, about learning from those I follow – ultimately, expanding my base of knowledge.
If you offer me nothing, I want nothing from you. I will not follow you if you do not have a bio or some kind of information about you. Again, why should I?
It makes me sick that social media was used for evil in and surrounding London the last several days. But in a turnaround, law enforcement started following the perpetrators on Twitter and other social media forums and have been able to head off further senseless destruction. The employees at my company’s headquarters were evacuated mid-afternoon yesterday because law enforcement was able to predict the movement of the unruly and, can I say, stupid mob that was moving into the area.
As well, these “idiots” have used their mobile devices and PCs to dispense “execution of disorder” orders to the their followers – they will be found. They have also “stupidly” posted pictures on Twitter and Facebook and evidence of their stupidity to YouTube – they will be found.
It is true, stupid is as stupid does.
I choose to use my social media powers for good. It has obviously altered how many of us behave – some for better – some for worse. I will stay on light side of the kingdom, wearing my white hat, if that’s ok. My openness and frankness do not give me away, they define me. And I am ok with that.
Defining who I am one tweet at a time.
Rayanne Thorn, @ray_anne is the Marketing Director for the online recruiting software company, Broadbean Technology. She is also a proud mother of four residing in Laguna Beach, California, and a contributor for Blogging4Jobs. Connect with her on LinkedIn.