8 Ways to Attract 2013 Graduates to Your Organization

Attracting Top Talent

College graduation season is upon us. This means an abundance of college graduates will soon be applying for full-time jobs. Now is your organization’s opportunity to find untapped talent who will shape the future of your industry.

Eight ways to attract 2013 graduates to your organization:

Seek Out College Campuses

Determine exactly what positions you need to fill and pick universities based on your needs. Look at the college and majors available, and go from there. Talk with the university career center about the best ways to reach students who are about to graduate. Get involved in job fairs or any other opportunities they provide.

Get Social

Students graduating in 2013 have spent all their school years in the digital age. They are experts at social networking sites like Facebook, Twitter, LinkedIn, YouTube, Google+, Tumblr, and Pinterest. Make sure your organization has a strong presence on most of these platforms. Use them to post job openings and interact with recent grads.

Hire Interns

Develop a structured internship program and give your interns real responsibilities. If your interns enjoy their experience, your organization’s reputation will reflect it. Give your interns opportunities to learn new things and accomplish goals. If you promise post-grad positions to your best interns, your program will show even better results.

Provide Mentors

College graduates aren’t ready to stop learning. They want guidance in the form of mentors. Train your employees to be good mentors to your interns and new hires. Graduates will be excited for the opportunity to learn.

Allow for Flexibility

Recent grads are used to making their own schedule. If it works for your organization, allow your new hires to determine their own hours. Establish trust and they will get their work done. Many grads will jump at the chance of a flexible work schedule.

Talk to Them

New hires want feedback. Talk to your workers individually to give them regular feedback. Show them what they’re doing right and where they need to improve. Ask them to come to you whenever they need something. Be someone they can talk to.

Use Their Ideas

New graduates are full of ideas and ambition. Give them the opportunity to share their ideas with the team. Show them that they are valuable members of your organization. If they present a great idea, implement it. Prove they matter.

Ask Them to Recruit

Recent grads know better than anyone how the minds of their peers work. Ask team members who graduated most recently for advice on targeting 2013 grads.

Your Methods to Attraction

What other methods have you used to attract 2013 graduates to your organization?


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Heather Huhman

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended.

Reader Interactions


  1. Neeraj Pathak says

    Being an education management & human resource consulting company, map my talent has realized that a lot of students do take opportunities for granted.
    Once they get a job offer, they would want to sit in more campus interviews and try and bargain on salaries etc.
    Companies should sensitize them on loyalty, long term engagement and rewards associated with commitment. You can see our site and we will be happy to see you write for us
    at: http://www.mapmytalent.com.
    Write me: neeraj@mapmytalent.com


  1. […] When I first started out in HR ten years ago, I attended job fairs that were packed with employers. Job fairs were so big that it would have been nearly impossible for a job seeker to visit every table. Now things are different. At many of the fairs I’ve been to, employer attendance is way down, which means tables are mobbed by job seekers throughout the whole fair. It can be hard in this environment to connect with people enough to determine if they might be a good fit for your company. My many job fair experiences have left me wondering if job fairs are an effective tool for finding good candidates. […]


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