50 Things Recruiters Can Do on Facebook

People love to hate Facebook. There are the Facebook quitters and friends who give it up for Lent. There are people who think it’s pointless and couples who fight because of it. What a ruckus Facebook has caused and, even after all these years, it continues to be disruptive!

As a recruitment marketer, I am a big fan of Facebook.

I “like” it. I like it, a lot.

Over the course of my company’s employer brand journey, it’s been a valuable tool. Facebook as helped to elevate our digital presence, increase job visibility and generate applications. Like any tool in your recruiting toolbox, it’s all in how you use it.

50 Things to Do on Facebook (in No Particular Order)

  1. Create an employer branded page.
  2. Post jobs via the Oodle Marketplace app.
  3. Add a job feed to your company page.
  4. Coach recruiters to set up their profile as brand ambassadors.
  5. Source using Facebook Graph.
  6. Boost a job-related post.
  7. Humanize your brand.
  8. Encourage employee referrals.
  9. Host a virtual career fair.
  10. Chat with candidates.
  11. Sponsor a pay per click ad.
  12. Improve SEO.
  13. Create a secret group.
  14. Create an open job seeker group.
  15. Promote events.
  16. Offer transparency.
  17. Include corporate insights under the About section.
  18. Search for people talking about your brand.
  19. Share workplace culture photos.
  20. Add your YouTube channel as a tab.
  21. Build your sphere of influence.
  22. Incorporate a Pinterest tab.
  23. Include link back to your career site.
  24. Connect with campus career centers.
  25. Partner with student groups.
  26. Add job fairs and then link it back to your career site.
  27. Make an album and include contact info for your recruiters.
  28. Say “happy birthday” with company branded e-cards.
  29. Welcome new hires to your company.
  30. Gain insight into your followers through native analytics.
  31. Track the performance of your job ads to measure ROI.
  32. Add and search via hashtags. (#youknowyoulovehashtags)
  33. Connect with influencers.
  34. Engage in industry conversations.
  35. Meet interesting people.
  36. Post a question.
  37. Offer answers.
  38. Network locally and globally.
  39. Build your personal brand.
  40. Help someone.
  41. Improve the candidate experience.
  42. Identify thought leaders and industry experts.
  43. Increase applications.
  44. Create a sense of community.
  45. Give away a prize.
  46. Message a colleague.
  47. Like related pages.
  48. Stay up to date on what’s going on with competitors.
  49. Learn something new every day.
  50. Make hires.

How Has Facebook Helped You?

What is your company doing on Facebook? Do you think that your Facebook strategy is helping or just a big waste of time? We’d all love to hear your thoughts. Please share them below.

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Shannon Smedstad

Shannon Smedstad has nearly 20 years of recruitment, employer branding, and communications experience. Currently, she serves as the Principal Employer Brand Strategist at exaqueo. Previously, she held employer branding and recruiting leadership roles at CEB and GEICO. She’s a work at home mom raising two awesome girls who also enjoys reading, running, leading a Girl Scout troop, and her morning coffee. You can connect with Shannon on LinkedIn and Twitter.

Reader Interactions


  1. Recruiting Animal says

    Aren’t a lot of these duplications?

    For instance, you say you set up a branded page and humanize your brand.
    Humanizing your brand isn’t a separate activity.
    It is a general heading for other specific activities, like setting up a page which you do to humanize your brand.

    And, again, creating a sense of community is not a thing in itself
    It is a general heading for other specific activities.

    The same is true about offering transparency. It’s not a thing in itself. It’s a general heading for specific activities.

    You also say that you:
    Meet interesting people.
    Connect with influencers.
    Engage in industry conversations.
    Chat with candidates.

    Who are the interesting people and influencers?
    Aren’t they candidates, people in the industry

    And networking locally and globally are not separate things you do.
    It’s chatting with candidates and influencers in the industry.

    You still have a lot of different events to promote and tabs to add but probably not 50.

  2. Shannon says

    Hey Animal – Thanks for reading! People like listicles (seriously, I heard that word recently at a PR conference) because the content is easy to scan and digest. And, more is better, right?

    In all seriousness, I certainly get your point of duplication, but I think it’s more a matter of including overarching ideas/strategies and then also listing the tactical ways to support your strategy.

    So, “humanizing brand” = strategy. “Brand page” = one of the many, many ways to tactically work toward your strategy. Both important, in my mind, to include in a blog post that’s ultimately meant to inform, be fun and start conversations.

    – SS



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