Shannon Smedstad | ,| By
People love to hate Facebook. There are the Facebook quitters and friends who give it up for Lent. There are people who think it’s pointless and couples who fight because of it. What a ruckus Facebook has caused and, even after all these years, it continues to be disruptive!
As a recruitment marketer, I am a big fan of Facebook.
I “like” it. I like it, a lot.
Over the course of my company’s employer brand journey, it’s been a valuable tool. Facebook as helped to elevate our digital presence, increase job visibility and generate applications. Like any tool in your recruiting toolbox, it’s all in how you use it.
50 Things to Do on Facebook (in No Particular Order)
- Create an employer branded page.
- Post jobs via the Oodle Marketplace app.
- Add a job feed to your company page.
- Coach recruiters to set up their profile as brand ambassadors.
- Source using Facebook Graph.
- Boost a job-related post.
- Humanize your brand.
- Encourage employee referrals.
- Host a virtual career fair.
- Chat with candidates.
- Sponsor a pay per click ad.
- Improve SEO.
- Create a secret group.
- Create an open job seeker group.
- Promote events.
- Offer transparency.
- Include corporate insights under the About section.
- Search for people talking about your brand.
- Share workplace culture photos.
- Add your YouTube channel as a tab.
- Build your sphere of influence.
- Incorporate a Pinterest tab.
- Include link back to your career site.
- Connect with campus career centers.
- Partner with student groups.
- Add job fairs and then link it back to your career site.
- Make an album and include contact info for your recruiters.
- Say “happy birthday” with company branded e-cards.
- Welcome new hires to your company.
- Gain insight into your followers through native analytics.
- Track the performance of your job ads to measure ROI.
- Add and search via hashtags. (#youknowyoulovehashtags)
- Connect with influencers.
- Engage in industry conversations.
- Meet interesting people.
- Post a question.
- Offer answers.
- Network locally and globally.
- Build your personal brand.
- Help someone.
- Improve the candidate experience.
- Identify thought leaders and industry experts.
- Increase applications.
- Create a sense of community.
- Give away a prize.
- Message a colleague.
- Like related pages.
- Stay up to date on what’s going on with competitors.
- Learn something new every day.
- Make hires.
How Has Facebook Helped You?
What is your company doing on Facebook? Do you think that your Facebook strategy is helping or just a big waste of time? We’d all love to hear your thoughts. Please share them below.