5 New Ways to Recruit & Hire Using Twitter’s Improved Platform

Twitter for HR & Marketing

On a busy day, Twitter sees about 175 million tweets and about 300,000 new visitors on a daily basis. With numbers like these you’d be out of your mind not to consider Twitter as a viable source for recruiting and sourcing candidates. In recent years Twitter has boosted it’s search functions to make the job of a recruiter easier. With over 750 tweets being shared on Twitter each second, it’s important to be at the forefront of the trends in recruitment and maybe even more so for employment branding.

5 New Ways to Recruit & Hire Using Twitter’s Improved Platform

It’s no secret that I’ve been a fan of using Twitter for sourcing, hiring, and recruiting since I first dipped my toe into the microblogging platform in 2007.  And I’ve written about how you can use Twitter for recruiting and hiring in the past.  You can connect, engage, and source for candidates and connections in real time, but now, there’s even more of a reason to consider Twitter with their most recent features and updates.

Twitter’s Enhanced Search

Acting as one of the largest search engines Twitter has become the top spot for HR professionals to look for candidates to fill job vacancies. No longer does the strategy of firing off tweets work; recruiters must go into the space with a clear, concise strategy for sourcing candidates on Twitter. Twitter’s new Advanced Search has become increasingly popular amount recruiters who are working feverishly at filing spots via Twitter recruiting.

Even on the most basic level, Twitter’s Advanced Search is a powerful tool that can pull together any type of data that you’re wanting. To look at current trends, happening right now, Twitter’s new search allows you to do just that.

Advanced search queries are popular among recruiters and other professionals that are looking to data specific to a topic, location, and even defined radius. If I am a recruiter wanting to find those searching for a sales job, within my city and again within 30 miles of my corporate office, that’s possible. Twitter offers a complete list of search operators that all the end user to define their search in any form or fashion.

Saved searches allow a recruiter to pick up where they left off the previous day without having to redefine their search criteria and certain widgets have made it possible for recruiters to recruit more efficiently. Twitter has been able to capitalize on the recruiting industry in many different ways. From job boards to job search SEO Twitter is continuously pushing the boundaries on ways that recruiters are able to source and recruit on Twitter.

Smart Search for Recruiting

Like Google, Twitter has boosted it’s search engine to include a smarter search. Now when searching for “justin biber” Twitter will automatically correct your spelling to “justin bieber” and show you related artist or search terms. The use for this smart search in recruiting is limitless. While looking for topics that are fairly similar to what you’re looking for this new smart search will help you define trends within your industry.

Advanced Twitter Search Short Cuts

One of my favorite enhancements is when it comes to the improved search is search shortcuts.  Since 60% of Twitter users now access Twitter using their mobile device, the search functionality has changed taking into account our very mobile lives.  For example, if you are an employer who is searching for tweets to twitter-search-shortcutsor from a certain corporate Twitter account especially from someone like me who tweets in rapid fire like it’s going out of style.  Using the short cut, “from:blogging4jobs love OR hate” you find any tweets from me as of recent that contain the words love or hate.  I see this being used by recruiters and employer branding pros a number of different ways especially when I’m searching tweets at events, conferences, or during popular Twitter chats. Displayed to the right, you can see the results of the search.

Elevated Search Engine & Jobs Feed

On it’s most basic level, Twitter is a great way to distribute job postings, but understand that this is not something I consider that is actually social recruitment.  It is pure job distribution and automation which can help you elevate your job postings in search engine rankings.  SEO is important for recruiters and job postings especially since a growing number of job seekers are looking for work moving beyond job boards and looking to social media as well as search engines like Google, Bing, and Ask.com.  Since Facebook’s is still not indexable by search engines, companies can take advantage of the viral and indexable nature that Twitter offers recruiters looking to distribute open positions.

 Archive & Search Your Tweets

As I mentioned, I like to tweet.  I’ve tweeted nearly 65,000 times on my main Twitter account, @blogging4jobs, but searching for past tweets was difficult if not impossible if said tweets were more than 7 or 14 days old.  Users will now have the open to search archived tweets similar to the new functionality that Facebook’s social graph offers expect that with Twitter this option is only currently available to individual users and not to outsiders keeping your information relatively protected.  Keep in mind your tweets are stored in the Library of Congress in addition to the interwebs.  Users must be logged into their Twitter account and from the gear shift icon in the right hand corner select>Settings> Your Twitter Archive.  Press select and you will receive an email when your archive is available.

How, where, why, and when you choose to use Twitter for hiring, recruiting, and employment branding is up to you.  Where have you seen results?  I’d love to hear about your experiences by leaving a comment below.

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Jessica Miller-Merrell

Learn more about Jessica Miller-Merrell, SPHR, SHRM-SCP, the founder of Workology, a workplace HR resource, and the host of the Workology Podcast. More of her blogs can be found here.

Reader Interactions


  1. Ken Schmitt says

    Jessica, thanks for the great insights. As the owner of a boutique search firm focusing on placing sales and marketing professionals, I am an avid user – and early adopter – of LinkedIn. Nearly 20% of our revenues stem directly from LinkedIn and 30% of our placements. However, I was not aware of the tactics you described re: Twitter as a source for candidates. Social media in general has allowed for a huge expansion of the candidate sourcing model, and I will start using Twitter as well. Thanks for sharing these tidbits and happy recruiting!
    Ken Schmitt
    President/Founder, TurningPoint Executive Search

    • Jessica Miller-Merrell says

      Thanks Ken.

      Personally, I have found Twitter to be such a great place for networking and for targeted recruiting and sourcing. My Twitter followers often serve as my live Google search in almost any situation. Thanks for leaving a comment and let me know if you have any Twitter related recruiting questions.


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    Great website you have here but I was curious about if you knew of any forums that cover the same topics talked about here? I’d really love to be a part of online community where I can get feedback from other knowledgeable people that share the same interest. If you have any suggestions, please let me know. Cheers!

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