5 Cool Tools for Corporate Social Media

Social Media Tools for Business; Keyword Tools, Twitter Tools and Management

Social media is here to stay.  That’s evident especially with companies like Monster who launched their social media networking tool, Be Known at the 2011 Annual SHRM Conference.

This morning Carrie Corbin and I happen to be training eager HR professionals at our Social Media Boot Camp for HR session. It’s a case of corporate learning to manage social media and are interested in how tools like BeKnown and other corporate social media marketing and management tools can be integrated into their human resources, employment branding, recruiting, and employee engagement strategies.

Make It Easier for Corporate with Social Media Marketing Tools

The sheer amount of information available on social media management is overwhelming especially to new persona and corporate social media users who are dipping their toes into the pool for the first time.  That’s why utilizing social media marketing tools to help organize, manage, and focus your efforts in an area on social media are so important.

Here are some of my favorite social media tools for businesses to get you started.

  •  Get your free social media monitoring tool with BuzzDing. BuzzDing is a great option to monitor the social media interwebs and mentions of your brand beyond a Google Alert or Yahoo Alerts.  An Oklahoma based technology company provides great resources and analytics tools for companies who are not yet ready to commit to the high price tag that goes along with very robust social media monitoring tools like Radian6.  I use BuzzDing’s tool for myself personally and my clients.
  • Twitter Tool  #1- Hootsuite. This is my new favorite social media desktop tool.  Hootsuite allows you the option to create columns by key word and hash tag to monitor and organize your efforts on Twitter.  Facebook Fan Pages and personal pages can be monitoring and managed from the platform as well.  You can customize your own social media analytics reports and schedule messages to post to multiple social media accounts depending on the package you have.  I personally invested in the Pro Account (affiliate link) spending $5.99 a month to manage an unlimited number of accounts.  The cost is minimal when I think about the amount of time I would spend toggling from one account to the other.
  • Twitter Tool  #2 -Co-Tweet. Co-Tweet is used by some of the largest organizations in the world like AT&T who my session co-presenter, Carrie Corbin works for and is currently available at no cost.  You can effectively assign messages on Twitter to be answered by individuals so that there is consistently among the message and an organization flow.  Co-Tweet makes it easy for teams to manage very active Twitter accounts seamlessly.  The initials of the person sending a message from the corporate Twitter account are automatically contained within the tweet.  This makes it easier for everyone involved — the company, the social media team, and the person engaging the organization.
  • Twitter Tool  #3 – TweetAdder. With TweetAdder organizing my thoughts, creating campaigns and downloading transcripts from large conferences and events like the SHRM Annual Conference are so much easier.  With TweetAdder (affiliate link), I can target who I follow over a period of time.  I’m also able to download a complete list of Twitter users and their information into a csv file for later use.  You can be I’m downloading a list of Twitter profiles who included the #shrm11 hash tag in their tweet this week.
  •  Google’s  Keywords Research Tool. Everything you do and say matters when it comes to the internet.  Keywords based on your target audience should be sprinkled strategically throughout your message.  Social media is an engagement tool and in order to engage the right audience you need to target your message.  That’s where using free tools like Google Keywords come in.  Enter in your keyword combination and you are able to see the number of global and monthly searches in addition to the amount of competition on the internet for your combination.  The tool provides other keyword combinations and options to help you get started engaging and finding your intended audience on the World Wide Web.

Like what you’re reading?  Learn more about social media for HR, Recruiting, and Talent Management by taking a look at the new resource website I built called ToolBoxHR.  The site includes a wealth of videos, slide decks, and e-book resources to get your corporate social media teams up and running.

FTC Disclosure: I received complimentary access to the social media monitoring tool, BuzzDing.  Regardless, I only recommend products or services I use personally and believe will be good for my readers.  I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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Jessica Miller-Merrell

Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer and is a global speaker. She’s the founder of Workology, a workplace HR resource and host of the Workology Podcast.

Reader Interactions


  1. Sean McVey says

    Have you tried Tweet Deck? That’s we I use and I know some of my co-workers use Hootsuite. I was wondering how they stack up against each other.

    Also, Google Keyword Tool is GREAT for generating ideas. I would throw out a small warning that the competition numbers they give seem inconsistent with reality at times. Because it is based on Adwords data it sometimes makes keywords easier to rank for in the organic world than they actually are. So yes it’s a great tool. But don’t rely on it completely for competition numbers.

  2. Recruiting Animal says

    Dear Friend,

    “You can effectively assign messages on Twitter ”

    Effectively is a completely unnecessary.
    Stay away from it.

    “so that there is consistently among the
    message and an organization flow. ”

    I want you to look good dear and I think
    you meant to say “consistency” here rather
    than “consistently”. If I am wrong please
    ignore this message.

    Regards from me



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