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Having worked in the workplace and human resources industries for a number of years as a practitioner and analyst, I’ve seen the world from both sides. On one hand practitioners look to analysts, thought leaders and resource sites like Blogging4Jobs for information, direction and insights into the trends and happenings for the HR and recruitment industries.
As workplace practitioners we want to hear the latest information and resources to help us do our jobs. Unfortunately, not everyone wants the same things. Pundits, service providers and others work an angle using the opportunity for information as a way to drive downloads, media opportunities and build buzz instead of focusing on what the audience really needs.
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Understanding the Business & Technology Hype Cycle
We call this the Hype Cycle (graphic below) where an analyst, individuals and media outlets perpetuate the noise or buzz around a new trend creating a disconnected type of hype. This works in smaller scale situations like a team or company culture. At my last employer, we used best of breed no less than 10 times in every executive and team meeting. Often times this hype is centered around some soft of business and technology.
As an analyst, content providers thought leaders, etc my job is to give it to you insights, resources and information except that most focus solely on the buzz. Factor in the growing number of service providers and technologies in the space who employ analysts for the purposes of leverage and the hype cycle really comes into play. As a blog and resource site, I want nothing more than a blog post to go viral driving web traffic and visitors to my online community so I work to develop creative stories and headlines while also balancing the need to provide solid and useful information for the everyday practitioner who reads our blog. Unfortunately, not everyone works to create a balance in this way.
This Hype Cycle fuels viral traffic, buzz, and water cooler conversations in the HR, recruiting and workplace industries starting with the use of tried and true buzz words, catch phrases and popular words used to describes emerging industries walking the line between buzz and beneficial. During conferences especially, I keep a mental list of buzzwords used during a presentation or talk because there are just times when it’s just too much. Like a keyword stuffed blog post with the goal of only driving website traffic instead of value, it’s hard to read or listen to. We’re all guilty of writing, mentioning or talking about one of those listed below, but there’s comes a point when it’s just too much. We’ve reached a point of diminishing returns when it comes to business and HR buzzwords.
Buzzwords We Should Retire Immediately
And as content marketing and the use of thought leaders as microphones for organizations continues to grow as a way for service providers to reach HR, buzz words and hype will continue. It’s a good time to be a pundit or content marketing working in HR and recruiting. What I really want to do is insist that these twenty five terms be stricken and banned from use by pundits, thought leaders, service providers and practitioners who work in HR.
- The War for Talent
- Low Hanging Fruit
- Social Recruiting
- Skills Gap
- Strategic Alignment – Because not all alignments are strategic…
- Seat at the Table
- Recruiting 2.0
- Game Changing
- Exit Strategy
- Candidate Profile
- Scalable – This is so common among the investment firms and VC community. Please make it stop!
- Out of the Box
- Big Data – Isn’t every piece of data big data in theory?
- Talent Mobility
- Partnership or Integration
- Total Compensation Package
- Employer of Choice
- Talent Community
- Core Competency – At annual review time, I keep my business buzzword list handy. It’s one of my core competencies
- Fully Integrated Suite of Products
- Deep Dive
- Best in Class – When HR technology companies mention this, I feel like I’m buying a Lexus instead of an ATS
What buzzword or buzzwords did I miss ? Feel free to add a comment below and join the movement to rid ourselves of the blah blah.
Learn more about emerging HR and recruiting trends in 2014 by joining my webinar with SuccessFactors 1/23/13 at 10:00 AM PST. Click here to register or learn more.