OMG! Not Another Sucky Job Postings

Scroll down to read more!

OMG! Not Another Sucky Job Postings

Scroll down to read more!

Table of Contents

While Zappos recently announced the company is doing away with job postings, most companies are still writing them. And, writing them rather poorly.  Sucky job postings amaze me, considering they are often the first thing that job seekers read about an organization, and we spend so much money advertising them.

If your recruiters are terrible writers, consider reaching out to your Communications or Public Relations team for help. Ask one of your new college hires who majored in English and really wants to use his degree to edit them. There’s really no excuse anymore.

7 Tips for Improving Your Job Postings

  1. Never abbreviate the word Analyst. Trust me on this one.
  2. Think outside of your internal titles when posting externally.
  3. Spell out keywords. Do you really think people are looking for Mgr jobs?
  4. Put spaces before and after punctuation when using slashes ( / ) and hyphens ( – ) in job titles.
  5. Use bullet points and appropriate spacing. Job seekers scan postings like recruiters scan resumes.
  6. Keep your verbs in the present tense.
  7. Take your time, read it aloud and ask someone else to read over it, too.

Make the Posting about the Candidate

One goal of your postings should be to grab the job seekers’ attention from the very beginning. Drawing them into your content will encourage them to read more about the opportunity and your company. How can you make your job posting compelling, yet realistic?

Additionally, job seekers want to know what they’ll do on a daily basis. Describe the role so that someone can picture themselves doing it. Try using phrases such as:

  1. In this position, you will …
  2. You’re responsible for …
  3. A typical day for you will include …

Don’t Forget the WIIFM

Often times, recruiters will complain about getting too many unqualified candidates. But when you look at their job postings, it’s no wonder. HR hasn’t given the job seeker enough information, so they figure why not give it a shot! Do your postings include:

  • Salary range?
  • Bonus potential?
  • Experience level?
  • Schedule / shift details?
  • Start dates, if applicable?
  • Benefits overview?
  • Qualifications?
  • Link to video detailing the role?

Attract & Repel with Words

A well written job description, to me, should attract candidates just as much as repel them. Put yourself in the shoes of your ideal candidate. Now, what is it that you’d want to know about the opportunity that would make you apply? That’s where to start. Not with your internal mumbo-jumbo job descriptions that read like academic text from the 80s.

Did you like this post? Share it!

One Comment

Comments are closed.

A Word From Our Sponsors

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

Recommended Posts

27 Companies Who Hire Adults With Autism

List of companies who hire and employ adults who are neurodiverse. ...

The Costs of Form I-9 Software

Read the complexities of Form I-9 compliance software costs. We break down pricing structures, features & benefits to help HR professionals....

Episode 415: Registered Apprenticeship Programs in the Clean Energy Sector With Dr. Janell Hills

In this episode, we interview Dr. Janell Hills from IREC about developing registered apprenticeship programs in the clean energy sector....
Sanjay Sathé, Founder & CEO of SucceedSmart, is no stranger to disrupting established industries.

Q&A With Sanjay Sathé, Founder & CEO of SucceedSmart

Sanjay Sathé, Founder & CEO of SucceedSmart, is no stranger to disrupting established industries. ...
supporting caregivers: the sandwich generation at work

Supporting Caregivers: The ‘Sandwich Generation’ at Work

Are companies doing what they should to support employees who become caregivers? ...

Recruiting Reimagined: How Specialized Software Strengthens Hiring in 2024

Even during fluctuating economic crosswinds, the war for talent remains white-hot across most industries. To efficiently staff crucial openings while staying within strained budgets,...

Checkout Our Products

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

More From Workology

Recruiting Reimagined: How Specialized Software Strengthens Hiring in 2024

Click on read more to open this post on our blog.
supporting caregivers: the sandwich generation at work

Supporting Caregivers: The ‘Sandwich Generation’ at Work

Are companies doing what they should to support employees who become caregivers?
Sanjay Sathé, Founder & CEO of SucceedSmart, is no stranger to disrupting established industries.

Q&A With Sanjay Sathé, Founder & CEO of SucceedSmart

Sanjay Sathé, Founder & CEO of SucceedSmart, is no stranger to disrupting established industries.

Episode 415: Registered Apprenticeship Programs in the Clean Energy Sector With Dr. Janell Hills

In this episode, we interview Dr. Janell Hills from IREC about developing registered apprenticeship programs in the clean energy sector.