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It’s true video is a great way to be able to relate, engage, and tell a story about a company culture and environment going beyond your standard careers page. Job postings with video icons are viewed 12% more than postings without video. On average, employer customers receive a 34% greater candidate application rate when they add video to their job postings. Keep in mind the average YouTube viewer spends 15 minutes a day checking out videos. They are a powerful way to relate and resonate with your candidate in a way the written word does not.
Please note, not all of these are suitable for work, but they all tell a story about the type of candiate they are looking to apply for open positions at their organization.
1) Make Work Fun. This is one of the most original employer branding videos I’ve found to date. From the folks at Innocent Glee, they sing Lady Gaga while showing what a fun, exciting, and great place this is to work. A little long at over 6 minutes, but I can’t stop laughing!
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2) Personal Insights Resonate with Candidates. One Rackspace employee gives us an inside look at what it means and feels like to work at one of the best and most unusual places to work, Rackspace. I love the guy with the crazy beard and long hair at around 1:32.
3) Let Your Employees Tell the Story. Starbucks has such a strong consumer brand. When it comes to recruiting, their videos help articulate the fun and development focused atmosphere that they offer interns in Seattle. I love the addition of the music soundtrack.
4) Target Specific Audiences & Tug the Heartstrings. Recruitment videos can be used to resonate with a targeted audience of job seekers. AT&T’s Job Shadow video series helps paint a picture of how their program can help make a difference in prospective employees and student’s lives.
5) Funny Goes Viral! Even Twitter gets in the employer branding and recruiting video game by sharing this recruiting spoof video on joining the flock at Twitter complete with it’s own Twitter account, @jointheflock.
6) Recruiting Videos Get Press (Even Bad Ones). Kixeye’s employer and culture video left me momentarily speechless before I laughed. The language and just general sense of the video had me over it in under 30 seconds. Definitely not suitable for work, but it gives you an idea of the type of company culture they are looking to promote.
7) You Say More When You Say Nothing At All. Looking to be different? Take a page from the folks at Carrot Creative as their employment video relies on video scenes and music to drive home their company’s recruiting and brand message. Wishing the folks at Kixeye tried this approach instead. (see above video)
8) Candidate & Customer Experience Should Be Seamless. Apple’s recruiting video gives insights into their drive for perfection and great product, but you probably already knew that if you read the Steve Jobs Biography like I did. While full of information, it wasn’t packaged sleek and sexy like when I opened my new MacBook Air. What do you think?
9) Talk About the Company & Showcase the Culture. Hubspot hands down has one of my favorite recruiting videos. They share insights directly from employees while giving you a picture of the office feel and benefits offered. Where do I apply?
10) Employee Testimonials Serve as Testiment. Of course Google is great at employer videos. Most every engineer and software designer is beating down their door. Employee hopefuls have created entire viral marketing strategies around getting an interview at Google. Their video isn’t flashy, but it shares employee testimonials on what it’s like to work at the world’s fastest growing company.
11) Make Sure Your Funny Doesn’t Miss the Mark. Recruiting videos should share insights not into the company culture. Barclays just shows us how they are using dark arts and ninja tactics to steal talent away quietly from the competition, but do you dare apply?
12) I’m a Sucker For Sap. Candidates want to work for a socially conscious company in larger numbers than every before. Whirlpool’s recruitment video narrated by Reba McEntire tells a story about how employees come together to help others by working with Habitat for Humanity. This one brought a tear to my eye.
Is there a good, great, or lame recruitment or employment branding video I missed? Leave a comment and share the link below. Don’t forget to learn more great video recruiting and employer branding tips for employers by clicking here.
Thumbnail Photo Credit.