As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. In fact 1/3 of all online activity is spent watching video.

Video has been dominating my conversations as of late in terms of how to build trust with candidates but also tell stories about what makes a company unique. We are living in a candidate controlled job economy right now which means we have to work to woo not just our employees with attractive perk programs, time off and other benefit packages. We need to talk to perspective job seekers about what makes a company worth investing time. Video offers the best way to tell those stories beyond words on paper, texts or 140 character social media messages and tweets.

Employer Brand Video Challenges

Video is the toast of the town on social media with Snapchat, Instagram, and Facebook Live video. The challenge for employers right now is how to stay true to the organization’s culture and values while creating videos that are engaging and attract not just attention but the attention of a qualified and targeted pool of candidates.

Over the years, I’ve been a student of employer branding and recruiting videos and I’ve posted examples in previous blog posts that you can view by clicking here and here.

In this installment, we look at videos that are different, interesting and focus on telling a story that reaches a small versus viral audience of candidates.

We’re Different at Dropbox

Keeping it Casual at Betabrand

What Up? We’re Hiring…

We Are Classy About Diversity and Inclusion

Yes, We’re Hiring From Our Gray Couch

We’re Funny, Fun and Hiring for Sales Pros

The Perfect Social Media Viral Employment Video

Working at Tableau is Life Changing

This RockStar Music Interview Has My Heart

Creative Use of Twitter Job Cards with Video

Getting a job at GE is exciting news for developers. Their friends will just have to take their word for it. https://t.co/bBxtGNanYL

— General Electric (@generalelectric) September 8, 2015

What recruiting video have you seen that needs to be added to the list? Please share by leaving a comment below and I’ll update the list as we go.