11 Recruitment Marketing Videos That Show How Diverse Company Cultures & Hiring Is

Scroll down to read more!

11 Recruitment Marketing Videos That Show How Diverse Company Cultures & Hiring Is

Scroll down to read more!

Table of Contents

As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. In fact 1/3 of all online activity is spent watching video.

Video has been dominating my conversations as of late in terms of how to build trust with candidates but also tell stories about what makes a company unique. We are living in a candidate controlled job economy right now which means we have to work to woo not just our employees with attractive perk programs, time off and other benefit packages. We need to talk to perspective job seekers about what makes a company worth investing time. Video offers the best way to tell those stories beyond words on paper, texts or 140 character social media messages and tweets.

Employer Brand Video Challenges

Video is the toast of the town on social media with Snapchat, Instagram, and Facebook Live video. The challenge for employers right now is how to stay true to the organization’s culture and values while creating videos that are engaging and attract not just attention but the attention of a qualified and targeted pool of candidates.

Over the years, I’ve been a student of employer branding and recruiting videos and I’ve posted examples in previous blog posts that you can view by clicking here and here.

In this installment, we look at videos that are different, interesting and focus on telling a story that reaches a small versus viral audience of candidates.

We’re Different at Dropbox

 

Keeping it Casual at Betabrand

 

What Up? We’re Hiring…

 

We Are Classy About Diversity and Inclusion

 

Yes, We’re Hiring From Our Gray Couch

 

We’re Funny, Fun and Hiring for Sales Pros

 

The Perfect Social Media Viral Employment Video

 

Working at Tableau is Life Changing

This RockStar Music Interview Has My Heart

 

Creative Use of Twitter Job Cards with Video

What recruiting video have you seen that needs to be added to the list? Please share by leaving a comment below and I’ll update the list as we go.

Did you like this post? Share it!

Comments are closed.

A Word From Our Sponsors

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

Recommended Posts

HR Certification Podcast Episode 12: Answering Your SHRM & HRCI Exam Questions

In this episode of the HR Certification Podcast, we are reviewing the 4/5ths rule as well as answering your SHRM and HRCI questions....

How to combine human and AI hiring practices

The world changed in November 2022 when ChatGPT launched, and we’ve never looked back. Whether it’s producing a bank of content or condensing meeting...

HR Certification Podcast Episode 13: HR Metrics & Formula Review for HRCI & SHRM

In this episode of the HR Certification Podcast, we are reviewing the HR-to-staff ratio as well as the cost of vacancy (COV)....

HR Certification Podcast Episode 14: Leadership Review for HRCI & SHRM Exams

In this episode of the HR Certification Podcast, we are reviewing the balanced scorecard as well as types of scorecards within HR....

Checkout Our Products

Ads help make Workology resources free for everyone. We respect your privacy. To see our Privacy Policy click here.

More From Workology

HR Certification Podcast Episode 14: Leadership Review for HRCI & SHRM Exams

In this episode of the HR Certification Podcast, we are reviewing the balanced scorecard as well as types of scorecards within HR.

HR Certification Podcast Episode 13: HR Metrics & Formula Review for HRCI & SHRM

In this episode of the HR Certification Podcast, we are reviewing the HR-to-staff ratio as well as the cost of vacancy (COV).

How to combine human and AI hiring practices

Click on read more to open this post on our blog.

HR Certification Podcast Episode 12: Answering Your SHRM & HRCI Exam Questions

In this episode of the HR Certification Podcast, we are reviewing the 4/5ths rule as well as answering your SHRM and HRCI questions.