Why a Great Landing Page is Important
When it comes to career and job posting landing pages, not all companies are equal, in fact, some are just downright dreadful. I’ve collected a list of ten great career pages and we’re going to tell you why I like each of them.
First, here are some things we found on pages that shall remain unmentioned, that really didn’t encourage us to apply:
*Sites that insistently try to sell to potential applicants with pop ups and obnoxious drop downs! Seriously? This seems like a pretty obvious no-no.
*Sites that made it darn near impossible to find what you were looking for, including links to their career opportunities. While this one is on the web designer, they paid for the site, which should tell you something about the value they place on employees.
*Sites that tooted their own horn to the exclusion of making potential applicants feel like they had anything to offer and would be lucky to get their resume read!
And here are a few things we likely won’t mention on each of these that we found on all of the good sites we looked at.
*Welcoming layout that made you want to look around and feel at home. If you are going to give up a third of your life to a company, you should feel comfortable there, right?
*Videos of real employees describing their jobs, or showing them in action!
*Lots of ways to share the page on social media, or through email. Many sites even had embed codes for career description videos to be used on other sites.
So, here are ten great landing page examples of sites that I liked in no particular order:
# 1 Accenture
The page is simple and straight forward, but provides a ton of value. Large photo links to career sections and features like their career blog, filled with tips on work and jobs. A single click takes you to a registration page from the “start here” link at the top, giving you the opportunity to become a part of their talent pool.
They also feature a Careers newsletter you can subscribe to that doesn’t just list job opportunities, but customizes the content to fit your career interests!
Who doesn’t like the Geico gecko? The page is deceptively simple, but it quickly opens up to give you tons of information about jobs, the company, and a cool little menu box with this header: “What do you want to do at Geico?” Options include; create, sell, delight, lead and strategize.
Right on the front page, you will find a link to get job alerts, which leads to a form that puts you into the Geico talent pool and allows you to receive updates on career opportunities. It’s customizable by role and allows for alerts to be either emailed, or sent via text to your phone!
#3 Dell Computers
The landing page at Dell has a lot going on. Again, right at the top, there is a link with a great title! “Join our talent community” the resulting job alerts dialog is customizable for both interest and location. The “Why work at Dell” video is well done and to the point. And the remainder of the top half of the page is lined with helpful links with career advice about interviewing, tracking your career and more.
Dell also featured one thing we didn’t see in many places, links to articles about worker’s rights. All in all, the page is a little busy, but jammed with great value that you could learn a ton from, even if you never put in the application or signed up for job alerts!
#4 General Motors
GM is one of those huge corporations that everyone loves to hate on, but there landing page feels like anything but that. It is full of energy and ideas about the great future of their industry and how it is shaping our world. The “search and apply” link in the top nav bar takes you to a well laid out job search page.
Again, the job alerts profile is customizable by interest, location and even keywords. One cool resource they have is a downloadable “recruitment timeline” to show potential applicants what they can expect in terms of what happens next. The site is a treasure trove of information about GM, from careers to blog posts about some of their classic designs.
The company that has powered the imaginations of so many computer users in the past generation carries that innovation to their landing page as well. The top of the page features Jobs search text block that breaks the task into categories, or lets you search by location. The greatest thing about this feature is possibly the large image with an icon pointing to it that reads “You’re what’s next!”
In the center of the page, a large gallery of image links lead to a host of career seeker resources that would probably make up a credit hour in an MA program at most universities. Among them is a “your candidate profile” link that takes you through to a page where you can access past information, or choose “new candidate” to begin the process of entering the Intel data pool. This feature is slightly less convenient than some.
ABB is not as warm and cuddly as some of the sites we’ve listed, but every single link opens up to new added value at every turn. To become a part of the ABB talent pool, you need to upload your CV and fill out a fairly extensive personal application. They do offer the opportunity to have your application shared with other recruiters, making you available for positions that might not be open currently, or that you overlooked.
They offer a lot of advice on how to apply and all of the instructions are very straight forward and easy to manage for the computer savvy, which probably saves them time weeding out clients who would not do well in their high tech environment.
In addition to bringing good things to light, they have also brought a few to their landing page. One of the first links you see leads to their job alerts sign up, following a link labeled “Join our talent community” a drop dialog box allows you to select an area of career interest, to customize the responses you’ll get.
The rest of the main page is very simple, with a global job search map and oversized social media buttons that invite you to join them on various platforms. At the top is where you’ll find links to information about company culture and the like.
The Kickstarter landing page is predictably simple, much like their concept. It has a lot to say about company culture and a bit about history. At the top you’ll find a “sign up” link that puts you on their mailing list. There are no customizable fields, which is likely because the company is still small and job openings are somewhat limited.
By far, I found the best feature of the Kickstarter landing page at the very bottom. They have inserted a simple email link, but the text surrounding it says it all, Don’t see what you’re looking for but still interested in working with us? Email us at email@example.com to tell us why!
#9 Wholefoods Market
The Wholefoods Market landing page is so simple it almost didn’t get included. But, the simple layout makes everything easy to find and everything you need is right there. While big sites with bells and whistles do invite more exploration, the page is easy to navigate and very straight forward.
Their single video is tucked away behind a link that reads “why we’re a great place to work” and it is very well done. The written content is clear and concise and gives a lot of information about the company, in fact, the whole page feels like an invitation to apply.
#10 Quicken Loans
The Quicken Loans land page may be the best lesson for smaller companies. It proves that simple can be good. From the friendly, welcoming design to a well thought out layout, to packing a lot of resources into a small space, Quicken has provided a ton of value in a page that many DIY webmasters could build themselves.
Following the “Sign in” link to the top takes you to a profile login page that has a link to create a new profile if you are not quite ready to apply. Following this link lead to the only Linked In profile integrations I found, which is a shame. If you don’t have Linked In yet, you can fill out a profile the old fashioned way as well.
So, what are the take aways?
If you don’t currently have a landing page for your recruiting efforts, you should. If you do, you could likely learn a thing or two from a five minute visit to each of these pages. Where people choose to apply, and what job they ultimately accept depends on many things that are outside of your control, but this one aspect is easy and there are a lot of ways to get it right!