You’re Doing it Wrong: Expert Advice on Using Social Media in Your Job Search

Still trying to figure out how to use social media in your job search? Are you tweeting tiresomely without any luck? Are you consumed with LinkedIn discussions that lead nowhere? It may not be that the social tools are worthless. Quite the contrary, it could be how you’re using them. THE WRONG WAY TO ENGAGE […]

Going Mobile Means a Whole Lot of Work. Are You Ready?

Mobile Career Site Optimization for Improved Job Search Experience

Do you check your smartphone first thing in the morning and snuggle with it on the couch at night? Have you ever left your house, only to realize 20 miles later that you forgot your phone … and then turn around to retrieve it? What a world we live in! We have become a mobile […]

It’s Back to School: Branding Your Company on Campus

Back to School Campus Branding for Companies: NACE 2013 Professional Standards Webinar

It’s Back to School: Branding Your Company on Campus There is something about back to school time that is simply fantastic! Parents and kids are buzzing with excitement. We’re on the brink of football season. And, soon campuses across the country will be packed with promise. It’s the most wonderful time of the year … […]

Advice from the Experts: Balancing Your Personal and Employer Brands

Managing personal brand and employer brand

Someone once asked me, “How is it that you’re able to manage your personal brand, as well as your employer brand?” Honestly, up to that point, I guess I hadn’t given it much thought. But, all it took was that one question to get me thinking. Now, I am not one to pontificate on what […]

How Corporate Recruiters Play a Key Role in Your Employer Brand

Employer branding strategies

Have you ever walked into a store and received terrible customer service from an employee? After that experience, did you write an online review, swear to never go there again, or tell your family and friends? No doubt that experience left a bad taste in your mouth, not just about that one person, but of […]

Employer Branding 101: You can do WHAT on Glassdoor and Indeed?

Job search websites

To some of you, this may be old news. But for those of you who may be new to the idea of employer branding, I offer up this “branding 101” post. Read on to learn how Glassdoor and Indeed can help support your employer messaging, increase job visibility, and get your name in front of […]